Clima Bicycle Lock: Rail

Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Keeratie Chaimoungkalo
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn
Photographers: Chup Nokkeaw
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch
Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Keeratie Chaimoungkalo
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn
Photographers: Chup Nokkeaw
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch

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28 comments

Rog's picture
Rog
6094 pencils

Coooool with 5 o's.

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture
bigbadfatmadafaka
488 pencils

This is THE BigBadFatMadafaka.

There Is New Shit Under The Sun. There are still BigBadFatMadaka ideas.

ellehcimeo's picture
ellehcimeo
3522 pencils

Okay.
Um. What do we do with this news?

Disco Munky's picture
Disco Munky
3900 pencils

He wants in on all the Hi-5 action.

Can you blame him, it's awesome.

HI-5!

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

Very well then. HI FIVES!

Slashh's picture
Slashh
294 pencils

These are really great. What an ultimate solution to illustrate the product benefit.

buy by bye's picture
buy by bye
544 pencils

i like this one best out of the 3

Desi's picture
Desi
1052 pencils

OK.

tamer samy's picture
tamer samy
683 pencils

nice... very nice

hang-the-dj's picture
hang-the-dj
1262 pencils

Agreed. This is brilliant.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

this is fantastic.

B128's picture
B128
392 pencils

Fantastic. Brilliant way of bringing out brand benefit.

Kay's picture
Kay
161 pencils

Best!

popdistortion's picture
popdistortion
1594 pencils

Would be great as an ambient as well.

Mtl Dave's picture
Mtl Dave
274 pencils

Excellent.

Advertising Pawn's picture
Advertising Pawn
419 pencils

Very good! What a nice campaign.

http://adpawn.ovh.org

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

ellehcimeo's picture
ellehcimeo
3522 pencils

As a bike rider I say "hazzah" Now these locks better be that good!

Disco Munky's picture
Disco Munky
3900 pencils

Every bike lock that I've ever been sold (4- I lost a couple of bikes at uni...or I should say a crack head needed it more than I did) has said that this is what their product does. Why should I believe these guys?

Looks awesome tho.

7/10

;-{

Doin' it for the points

AlphaHawk's picture
AlphaHawk
84 pencils

This has been done by some Miami Ad School students a year ago. I think it picked up some hardware.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

this is cool stuff. i wish one of them was stuck in a tree of wall though, otherwise, this campaign only needed one shot.

DarkSide's picture
DarkSide
1068 pencils

Cannes Gold Winner 2007

ad-icto's picture
ad-icto
70 pencils

If very good, but it is a padlock, habia never dress advertising on a padlock for bicycles, for a contest this one very well, but these ideas do not go out of a brief, are born of an evening of grass(herb)

monchebeat's picture
monchebeat
114 pencils

GOOOOOOOODDDDDDDDD excelent!!!!

filirap's picture
filirap
41 pencils

Gold

otto54's picture
otto54
381 pencils

Silver for me.

mrtalented's picture
mrtalented
2175 pencils

the idea is flawless but the mock-up kills the idea slightly unlike the 'Barier' one. the pararel bars and the handles are forced to fit.

by the way, the shadow of the fance on the footpath on the left is missing? or it's stolen? lol

nice effort on great concept though.

jungleraven's picture
jungleraven
291 pencils

brilliant. awesome. rockin'

velle's picture
velle
1550 pencils

a/an (insert) so secure it might as well be a part of (insert noun)

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