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Clima Bicycle Lock: Barrier
Advertising Agency: Leo Burnett, Bangkok, Thailand
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Keeratie Chaimoungkalo/Sompat Trisadikun
Copywriter: Noranit Yasopa
Art Directors: Pipat Uraporn, Sompat Trisadikun
Photographers: Chup Nokkeaw, Chubcheevit
Producer: Sarawut Lertkittipaporn
Account Supervisor: Akapong Phongsphanij
Advertiser's Supervisor: Kachaporn Nathapatr
Production House: Zone Retouch
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Comments
Not quite the quality welding as previously...
but still dang cool.
>>>> That's not an ad. THIS is an ad.
This is I say a BigBadFatMadafaka.
There Is New Shit Under The Sun. There are still BigBadFatMadaka ideas.
Very cool. What an awesome campaign.
very awesome canpain i really love it
the rail one is the best of the three, for me
These just won, best of print at the Asian Advertising Festival (Adfest).
Best of show!!
Buenisimo.
Tantissimo!
>>>> That's not an ad. THIS is an ad.
Solid idea. Very solid.
Well executed and integrated as a campaign.
Will have good performance this year.
solid concept, great art direction.
i am dying for this
Bravo
stunning concept. the only flaws in this ad are the black line on the road surface next to the product shot is distracting, and the shadow on the bicycle and the bars are not quite on the same direction. but the idea is flawless. cheers!
art "merges" perfectly wth th idea.
so how do i get my bike off it?
Done... Seen b4 in China Advertising Festival.
really? any proof?
The idea is great BUT it still doesn't solve the real problem. It's not the bike that usually gets stolen, it is the parts of it... Usually the body metal of the bike stays where it is but the rest goes missing. Therefore this ad actually might not be working :( even if it received an award.