Clever Mad: 300

To increase sales by %300 contact us.

We distorted a cliche in our ad. Most of the ads are about the sale products. And in all those ads it tells about %70 or something like that decrease in prices. We reverse that cliche and use same products like the advertiser brands and tell not decreases in prices but increases in sale volumes and brand awareness.

Advertising Agency: Clever Mad, Istanbul, Turkey
Creative Director: Saadettin Konukseven
Art Directors: Merve Çakır, Volkan Varda
Copywriter: Dilan Bransel

January, 2013


sacrilegend's picture
3277 pencils


Edit: I realize I should be leaving constructive criticism, but it's very hard to critique work that simply isn't there. There's not even a concept here.

Tumi's picture
16 pencils

I don't get the message in the visual. It feels empty. Doesn't have enough meat.

Shawali's picture
8440 pencils

If you feel the need to explain your ads, it simply means that they don't work. And they really don't.

This is simplistic and, to be honest, lazy.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

gagan's picture
164 pencils

It's an Oxymoron!

the_lizard_king's picture
1257 pencils

If this is how you advertise yourself... God save your clients!

And then GOD said...
Let there be creativity!!!

DavidShao's picture
42 pencils

Their message is too complicated for how they are communicating it. fail.

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