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Published/Aired: 
January 2013
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Description: 

We distorted a cliche in our ad. Most of the ads are about the sale products. And in all those ads it tells about %70 or something like that decrease in prices. We reverse that cliche and use same products like the advertiser brands and tell not decreases in prices but increases in sale volumes and brand awareness.

To increase sales by %300 contact us.

Advertising Agency: Clever Mad, Istanbul, Turkey
Creative Director: Saadettin Konukseven
Art Directors: Merve Çakır, Volkan Varda
Copywriter: Dilan Bransel

Comments (6)

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Highest Rated

DavidShao's picture
DavidShao
42 Activity Scores

Their message is too complicated for how they are communicating it. fail.

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