January 2013
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We distorted a cliche in our ad. Most of the ads are about the sale products. And in all those ads it tells about %70 or something like that decrease in prices. We reverse that cliche and use same products like the advertiser brands and tell not decreases in prices but increases in sale volumes and brand awareness.

To increase brand awareness by %150 contact us.

Advertising Agency: Clever Mad, Istanbul, Turkey
Creative Director: Saadettin Konukseven
Art Directors: Merve Çakır, Volkan Varda
Copywriter: Dilan Bransel

Comments (4)

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TheSmirkingFox's picture
145 Activity Scores

The ad is explained below but ALSO *inside* the ad - "to raise your brand awareness by 150% contact us"... That tells you that your message isn't clear. The copy shouldn't explain the ad for you.

Also in terms of AD, there's something wrong with the negative space here. I love white space when it's done well, but here it just looks empty and cheap.

Better luck next time!