Clever Mad: 150

To increase brand awareness by %150 contact us.

We distorted a cliche in our ad. Most of the ads are about the sale products. And in all those ads it tells about %70 or something like that decrease in prices. We reverse that cliche and use same products like the advertiser brands and tell not decreases in prices but increases in sale volumes and brand awareness.

Advertising Agency: Clever Mad, Istanbul, Turkey
Creative Director: Saadettin Konukseven
Art Directors: Merve Çakır, Volkan Varda
Copywriter: Dilan Bransel
Published: January 2013

4 comments

GrumpyArtDirector's picture
GrumpyArtDirector
843 pencils

Please stop explaining your ads. Ads should explain themselves.

tazyboy's picture
tazyboy
777 pencils

Agreed.. and I strongly believe if you are explaining your ad than its not an ad.

the_lizard_king's picture
the_lizard_king
1259 pencils

I can't believe this is an ad!

And then GOD said...
Let there be creativity!!!

TheSmirkingFox's picture
TheSmirkingFox
145 pencils

The ad is explained below but ALSO *inside* the ad - "to raise your brand awareness by 150% contact us"... That tells you that your message isn't clear. The copy shouldn't explain the ad for you.

Also in terms of AD, there's something wrong with the negative space here. I love white space when it's done well, but here it just looks empty and cheap.

Better luck next time!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments