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CLEO Magazine Malaysia: Rash
Strict censorship laws in Malaysia don't allow exposure of full breasts in any form of media, even if it's for Breast Cancer Awareness as in this case. Nipples of the breasts in the advertisement had to be hidden.
Agency: Leo Burnett, Kuala Lumpur, Malaysia
Creative Directors: Yasmin Ahmad, Ali Mohd.
Art directors: Zaidi Awang, Zarak M.Zain
Copywriter: Ramanjit Singh Gulati
Photographer: Steve Koh
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Comments
trying too hard, and this once refreshing technic is so old now.
It's a nice execution of an old idea.
I think old execution of and old idea.
I´m sure it works, though
ad that works Vs. creative ad
it works well, but there´s no new creativity in it!
Though topic you have hit here GeGeGe.
Some would say, if it works well, then it is creative.
Actually, I'm still haven't found a satisfactory answer in regards to that matter for myself.
Creativity is effective by itself. That's all I know.
sorry yasmin.... :(
on the thumbnail i thought 'oh no, not another wonderbra ad.'
the first thought after having read it was 'now do they want me to tear out the a page to symbolise breast amputation?'.
now as i read the line on the ad i think: it's a good idea, but unfortunately most of the mag readers wouldn't get it.
hahaha "sorry Yasmin"...... whats that about?
He failed to impress the people in this forum... oh well GOOD try malaysia LB!!
If you're going to put a pair of cans in a DPS, you gotta give us a bit of nipple action.
This exact ad was done about 5 years ago but for general skin cancer rather than breast cancer. A nice idea though. But like I said, it needs nips.
I came across this ad while reading the magazine a short while ago (such coincidence), and didn't realize there's copy in it until I saw it here. 0_o
The problem with the actual ad is that the copy was inserted too close to the mag's spine, making it really difficult to read (unless you're on the verge of tearing the mag apart). I guess if readers don't get the copy, then this whole campaign doesn't really work ain't it.
The fact that you have to look for it is the whole point. A lot of women don't find the signs of breast cancer.
creative, but it takes sometimes to deliver the message
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