CLEO Magazine Malaysia: Rash
Strict censorship laws in Malaysia don't allow exposure of full breasts in any form of media, even if it's for Breast Cancer Awareness as in this case. Nipples of the breasts in the advertisement had to be hidden.
Agency: Leo Burnett, Kuala Lumpur, Malaysia
Creative Directors: Yasmin Ahmad, Ali Mohd.
Art directors: Zaidi Awang, Zarak M.Zain
Copywriter: Ramanjit Singh Gulati
Photographer: Steve Koh