CLEO Magazine Malaysia: Breast cancer awareness, Pricecut

Unfortunately, it isn't as noticable as a PRICE CUT!
80% of women miss the first sign of breast cancer.
Early detection saves lives.
Call 03-7954 0133 or visit radiologymalaysia.org
Cleo magazine.

Agency: Leo Burnett, Kuala Lumpur, Malaysia
Creative Directors: Yasmin Ahmad, Ali Mohd
Art directors: Zaidi Awang, Zarak M.Zain
Copywriter: Ramanjit Singh Gulati
Illustrator: Steve Koh

Related videos by Shutterstock

11 comments

LAZ's picture
LAZ
288 pencils

i guess this will cause a lot of angry customers, demanding 80% off in the shops, who have not read the small copy.

but still. its a good eyecatcher, especially for the target: women.

/LAZ

Jozef's picture
Jozef
60 pencils

Agreed. Most people won't even bother to read the small copy. They might need to enlarge the small copy, not to the point where it detracts from the large copy, but large enough to be more noticeable.

--

drunkard's picture
drunkard
113 pencils

Message will be clear.

theassailante's picture
theassailante
234 pencils

scam?

addyhoch10's picture
addyhoch10
2592 pencils

i'm quite sure this wouldn't work. for the reason mentioned by LAZ

A. J. SMITH's picture
A. J. SMITH
2838 pencils

it is an ok ad.

aj's picture
aj
168 pencils

ok am posting my opinion even here!

Unfortunately, 80% of women will miss the first sign of breast cancer coz its written in such fine print. especially as a in-store display idea, this is a definite failure. if it was a mailer sent in public interest by a leading mall or clothing house, i guess it would've worked better. even as an ad probably.
dont u think this ambient idea defeats the very purpose for which it was created? people will see sale and 80% and swarm inside the stores gleefuly eyeing all their favourite clothes n accessories when the store manager will supply the overexcited customers (hopefully)with a magnifying glass and ask them to go and see the signage again. and then, it will be awareness in its truest sense.
edit | reply

aj's picture
aj
168 pencils

ok am posting my opinion even here!

Unfortunately, 80% of women will miss the first sign of breast cancer coz its written in such fine print. especially as a in-store display idea, this is a definite failure. if it was a mailer sent in public interest by a leading mall or clothing house, i guess it would've worked better. even as an ad probably.
dont u think this ambient idea defeats the very purpose for which it was created? people will see price cut and 80% and swarm inside the stores gleefuly eyeing all their favourite clothes n accessories when the store manager will supply the overexcited customers (hopefully)with a magnifying glass and ask them to go and see the signage again. and then, it will be awareness in its truest sense.
edit | reply

the_ashlands's picture
the_ashlands
1394 pencils

dude.....

vicky89's picture
vicky89
12 pencils

does anybody know when this was released?

jssl's picture
jssl
8 pencils

As a matter of fact
those shopaholic will quickly rush into the shop that display '80% Sales" sign at window.
I wonder who will actually stop at stare at it ...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments