Clearex: Pacman
Don't hide it, clear it.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Manager: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Anat Ruderman
Photographer: Menachem Reiss
Published: August 2009
12 Comments
Me gusta...aunque el de pac man se aparta un poco...no está realmente escondiendo nada.
funny
This is the best from this campaign. Moinid. I'll post this in my blog :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Fresh idea for sure. Except that doesn’t make it good advertising. For instance the copy could have been better. It's a bit confusing now.
What are you hiding if you draw a tattoo around your pimple?? Shame got nothing on you.
Second, the visual suggests, probably unintended, that you can solve your zit problem by being creative. The problem is solved without the product. In such a way that it even demands respect from friends for the sense of humor.
I know a teenager wouldn’t really see a face tattoo as an option. But they will take the joke, not the brand. As the brand doesn’t seamlessly connect to the idea that drawed them in.
the best
WAIT.
WAIT.
How on earth are you hiding it if you're drawing a tattoo (or whatever) and bringing more attention to your face (especially the area with the pimple)?
VERY weak idea.
i AGREE with above^
it can work if the element added to "hide it" is clearly not looking like it is a part of/drawn on their face, just an object placed overtop.
....the pacman execution is the best attempt at it though.
Is the make-up so evident intentionally? Is it a part of the idea?
awesome Idea!!!
that one is the best
really good
bad copy.. fresh idea.