Clearex: Pacman

Don't hide it, clear it.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig

Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Manager: Adam Polachek

Account Supervisor: Dana Cogan

Account Executive: Anat Ruderman
Photographer: Menachem Reiss
Published: August 2009


Guest's picture

Me gusta...aunque el de pac man se aparta un está realmente escondiendo nada.

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alexander_bickov's picture
3279 pencils

This is the best from this campaign. Moinid. I'll post this in my blog :)

GMD10's picture
142 pencils

Fresh idea for sure. Except that doesn’t make it good advertising. For instance the copy could have been better. It's a bit confusing now.

What are you hiding if you draw a tattoo around your pimple?? Shame got nothing on you.

Second, the visual suggests, probably unintended, that you can solve your zit problem by being creative. The problem is solved without the product. In such a way that it even demands respect from friends for the sense of humor.

I know a teenager wouldn’t really see a face tattoo as an option. But they will take the joke, not the brand. As the brand doesn’t seamlessly connect to the idea that drawed them in.

Guest's picture

the best

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How on earth are you hiding it if you're drawing a tattoo (or whatever) and bringing more attention to your face (especially the area with the pimple)?

VERY weak idea.

kevgroat's picture
175 pencils

i AGREE with above^

it can work if the element added to "hide it" is clearly not looking like it is a part of/drawn on their face, just an object placed overtop.

....the pacman execution is the best attempt at it though.

Arkadiusz's picture
1102 pencils

Is the make-up so evident intentionally? Is it a part of the idea?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

awesome Idea!!!

Guest's picture

that one is the best

Guest's picture

really good

Guest's picture

bad copy.. fresh idea.

certaintly's picture
4056 pencils

this is very dumb. creative for creative's sake.

i have acne and this would absolutely not appeal to me.

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