Clearex: Car
Don't hide it, clear it.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Manager: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Anat Ruderman
Photographer: Menachem Reiss
Published: August 2009
14 Comments
Nice idea :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
now they are more obvious.
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
different...
they showed me a picture & i laughed
dignity has never been photographed
funny and nice
Fresh idea for sure. Except that doesn’t make it good advertising. For instance the copy could have been better. It's a bit confusing now.
What are you hiding if you draw a tattoo around your pimple?? Shame got nothing on you.
Second, the visual suggests, probably unintended, that you can solve your zit problem by being creative. The problem is solved without the product. In such a way that it even demands respect from friends for the sense of humor.
I know a teenager wouldn’t really see a face tattoo as an option. But they will take the joke, not the brand. As the brand doesn’t seamlessly connect to the idea that drawed them in. (Only the Pac Man version does a decent job.)
me da hueva cuando alguien escribe un comentario tan largo.
esta buena la idea, aunque no me encanto
mrckais
whooooooo who do that to their face? that CAN make sense with women in the example of cover up make-up. i think that's what it should be using for hiding.
but really, it should be about people popping their big ol juicy zits
execution could be better , but the idea is cool , so , done !
cute !!
7.5/10
radical
nice Idea !!
really cute !!
Live with Passion
awesome Idea !!
Liked it, Great
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~ Quite obviously, I have gathered no moss ! ~
cmon people, i don't think that a teenager try to hide a pimple, its not an insight, that's why i feel a wrong focus on that. (sorry my english)
I perfectly like the message, its strong! Visually Ok, good if the tattoo is in color pimples can really hide he he he... No worry it will grow till it develop identity. Good work