Clearblue: Pregnancy test

Clearblue is a brand of pregnancy tests. This ad is created to depict the uncertainty of woman who are possibly pregnant and want an answer. This uncertainty is presented by the one symbol that represents the uncertainty and the big question together, the question mark. The question mark is turned upside down to represent this uncertainty and thus creating the image of a pregnant belly. With one image the uncertainty (the question mark) is presented as well as the brand promise of Clearblue (the answer to the uncertainty) by predicting the pregnancy.

Creative: Nick van Beijnen
Published: May 2010

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17 comments

AssassinX's picture
AssassinX
1329 pencils

The 3rd pregnant question mark I saw in this month..........

Please don't do things like this any more, please......................

Mike Max's picture
Mike Max
11 pencils

NOT AGAIN!

Seems like question mark = pregnancy in creative industry.

Carlos Garcia's picture
Carlos Garcia
846 pencils

Done to death!

CG

Tommy G.'s picture
Tommy G.
897 pencils

The sign placed on the other side horizontally would be better. I've seen this concept 2 times before that one. And this one is the worstest I've seen yet. It has even appeared on the Adsoftheworld's forum and students judged that it was a poor idea. Find something else, be more creative or find another job.

kalpesh78's picture
kalpesh78
2580 pencils

???????????????????????????????????????????????????? amount of pregnant women i have.

ideas....30 minutes nahi toh free.

Ragozzz's picture
Ragozzz
49 pencils

It was, was ... Holy shit that is spread so secondary work.

anHiiieeta's picture
anHiiieeta
328 pencils

? go to hell

TommyO's picture
TommyO
1866 pencils

I don't care if its done - I didn't get THIS ONE!

Dzsoi's picture
Dzsoi
5269 pencils

I don't care if you didn't get this, it has been done! And let's not say the background color is different or the question mark is thinner here... or the art direction is amazing!!!

tirthomitro's picture
tirthomitro
2722 pencils

so many ads. so many same ads.
so many ads!!!!

they showed me a picture & i laughed
dignity has never been photographed

JeffSimpson's picture
JeffSimpson
9 pencils

did anyone else see the hook?

philippertl's picture
philippertl
656 pencils

In that instance I don't mind that something like that has been done already. I think the idea works really well with the product.

capywriter's picture
capywriter
5511 pencils

thanks for explaining the whole idea by putting all that info underneath... wouldn't have understand it without it...

lisa_li's picture
lisa_li
6 pencils

这个画面有些太干净了吧....

Guest's picture
Guest

done b4 :(

alec__'s picture
alec__
2 pencils

创意疲劳

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