Clearasil: Tie

Say hello to your mirror — Clearasil.

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Marcin Kruk
Copywriter: Alicja Wysocka
Photographer: Tomek Zieciowski
Other additional credits: Anna Zieciowska
Published: March 2009

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16 comments

everartz's picture
everartz
7611 pencils

one thing i dont get here, Clearasil is about skin care, and this ad shows nothing about a skin that has been cared for, or am i missing something around?
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Everartz

| Everartz |

Guest's picture
Guest

He didnt even want to see himself in the mirror because of his skin...

miko1aj's picture
miko1aj
3097 pencils

Yes Everartz, this is very simple thought. You hate mirrors and then You have problems with everything else which demands use of it. I like advertising because of such simple and straight ads. Great.

Dalbir Singh's picture
Dalbir Singh
552 pencils

Everartz, yet you give it 4?

everartz's picture
everartz
7611 pencils

sorry :P
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Everartz

| Everartz |

Guest's picture
Guest

i think he cares about his face and all attention to that, not that tie any.

Guest's picture
Guest

awsome. storytelling at its best
minus points for the typical "logotype only" cannes layout tho.

sebascmb's picture
sebascmb
62 pencils

cant get it at once.

Guest's picture
Guest

this is hard to get at first glance. i had to read the comments before 'getting' it. i think the insight is good just not commonly relatable.

premc's picture
premc
917 pencils

I like it !! 6/10

radical

corndogfuneral's picture
corndogfuneral
1053 pencils

Huh?

Guest's picture
Guest

oh. i saw it in the paper and i did't get the idea at all. But now i can see the collar better and i find it really nice!

Black Fauns's picture
Black Fauns
137 pencils

no thanks.

mith85's picture
mith85
242 pencils

This is the only one I really like. It'd be nice if there were executions not only to do with dress shirts... e.g. patchy beard stubble due to lousy shaving, or smeared/lousy lipstick or something.

Guest's picture
Guest

약해..

Guest's picture
Guest

At last fresh idea,

Karol

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