Clearasil: Button

Say hello to your mirror — Clearasil.

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Marcin Kruk
Copywriter: Alicja Wysocka
Photographer: Tomek Zieciowski
Other additional credits: Anna Zieciowska
Published: March 2009

17 comments

everartz's picture
everartz
7611 pencils

maybe she has missed one button coz she was so busy looking at her face in the mirror? is this what it means?... i still dont find it a striking idea if this is the idea...
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Everartz

| Everartz |

Guest's picture
Guest

is it that they are scared to look in the mirror so they havent seen that their, tie shirt, buttons are not done right? if so rubbish

Guest's picture
Guest

You don't need to look in the mirror to be able to button a shirt properly.

FAIL.

Chris's picture
Chris
1987 pencils

Wouldn't they be looking more so in the mirror if they had bad skin to cover it up?

erin montemurro's picture
erin montemurro
373 pencils

fresh idea - nice insight

how do like them apples

Guest's picture
Guest

they look more to their face in the mirror, thus the button were done incorrectly

Guest's picture
Guest

i like the campaign, fresh & simple idea

blackstar7's picture
blackstar7
75 pencils

Dont get it.

pierrelastname's picture
pierrelastname
2869 pencils

boarinzzzzzzzzzzzz

Guest's picture
Guest

to my knowledge..what he/she wants to convey is A person who doesn't use clearsil for face cleansing is not worth showing his face....lookin @ his shirt not buttoned properly is better than looking @ his face with those pimples/Acne that clearsil fight.

premc's picture
premc
917 pencils

I like it !! 6/10

radical

corndogfuneral's picture
corndogfuneral
1053 pencils

Nope.

kanja's picture
kanja
100 pencils

all Wrong answer, simple... the pimples so big until she cannot see the button, so say hello to your mirror...

Guest's picture
Guest

c'mon it's easy. You button correctly as high as you can see without looking into mirror. Because you don't want to see yourself in the mirror.
It's nothing special as an idea but still - easy to catch.

Guest's picture
Guest

Ridicules.

patUDAY's picture
patUDAY
436 pencils

UDAYpatwardhan@09820654722 CD
Ridicules. Far stretched.

UDAYpatwardhan@+91 22 98206 54722

Zeus's picture
Zeus
912 pencils

que carajo es esto, no entiendo nada!!

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