Clear Shampoo: Sleep

Triple time more soft hair

Advertising Agency: Lowe Istanbul Turkey
Executive Creative Director: Deniz Mukan
Art Director: Tolga Ozturk
Copywriter: Can Faga
Photographers: Semih & Bogac (CreamTR)
Published: March 2010

12 comments

capywriter's picture
capywriter
5511 pencils

Headline on a pillow so people would get the idea more easy?

art.vs.commerce's picture
art.vs.commerce
566 pencils

nice way to demonstrate soft.

crashandburn's picture
crashandburn
55 pencils

if the hair's so soft, isnt it supposed to slide down & she wont be able to sleep on it? lol

Guest's picture
Guest

in the ad world, we don't accept everything as real as in the real life. That's just a redolance.

Davosk's picture
Davosk
4815 pencils

You think everything is nice.

Maddy's picture
Maddy
54 pencils

i dont really like it
if they focus on soft ....demonstarte the softness clearly ....

L. Wiesen's picture
L. Wiesen
345 pencils

nice one..

netei's picture
netei
215 pencils

the headline sits odd.
cluttered with packshot and on the other side of the ocean is the visual idea... i dont know...

Dzsoi's picture
Dzsoi
6440 pencils

I don't think you need that pillow-packshot ... but idea is very fresh, respect!

phobiestar's picture
phobiestar
11 pencils

Fasten your seat belt.

rolling.stone's picture
rolling.stone
2740 pencils

they should have made it a series

softness can be demonstrated in many and in better ways

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