jennywhx's picture
1142 pencils

the copywriter would be happy. he wrote 3fm. haha.

Carlos Garcia's picture
Carlos Garcia
847 pencils

Excelent copy! eheh


Rusio's picture
326 pencils

Actually, I think the 3fm its part of the photo, I hope it`s not.
He didn´t wrote a thing.
Nobody reads long copy anymore? Naaaa!

hang-the-dj's picture
1262 pencils

I think the headline is too loud, plus that key change in the 2nd para is just silly.

instinctive traveller's picture
instinctive tra...
189 pencils

yes. i think so too that the headline is rather loud. one line would have been better perhaps? and then the subheads, they need to be more subtle. or do you need those subheads at all? a little heavy handed art direction, though i must admit i like the idea. http://kettleandmug.blogspot.com

hang-the-dj's picture
1262 pencils

Um, I was actually trying to be funny. Sorry.

I think the art direction is lame, could have been alot more concise, but the idea is okay.

Rog's picture
6092 pencils

But can it translate to radio?! Huh? Huh?!!!

>>>> That's not an ad. THIS is an ad.

jennywhx's picture
1142 pencils

hey, perhaps if somebody who know audio design, we could try to scan the wave and perhaps it speaks??
hahaha. interesting.

vexguy's picture
93 pencils

fine art

me thinks's picture
me thinks
722 pencils

Music has no language.I like it.

mrtalented's picture
2173 pencils

cool art direction and concept. any decoding to written english?

Tim Weasle's picture
Tim Weasle
72 pencils

I see there are no copywriters commenting here.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I love these and I'm a copywriter. Their instruments speak for themselves - they've made my life very easy. Too bad all products can't communicate as well as musical instruments, we'd be out of a job.

Disco Munky's picture
Disco Munky
3900 pencils

Although this looks nice. I'm not sure if you passed this in the street or even if you had time to look at it that you'd get it.

It's too busy and the lack of copy in this case might make it inaccessible to your man on the street. But I may be wrong.


Doin' it for the points

atulspande's picture
182 pencils

i like the concept.
but the head line and copy is looking like earthquake reading.
it could have been more interesting and soothing if copy is in the form of musical equalizer.
i think so. but it's really interesting

Global Cheese's picture
Global Cheese
80 pencils

Global Cheese

this has been done ages ago.

or is it the same campaign, just taken 2 years to get on here.

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