Classic & New Recording Studios: Guitar
Agency: CIA Comunicación, Barcelona, Spain
Creative Director/Copywriter: Juan Pablo Caja
Art directors: Pablo Merseburger, Mercé Cervantes
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9 Comments
Smart.
As a copywriter, I find these strangely appealing! Beautiful art direction.
Fail Harder.
Bad headline! I spotted at least three typos in the body copy, too.
Does anybody proofread ads anymore?
I like the idea but I think they pusted it too far. I don't think it needs the body, just a headline would have been enough. The art direction is very heavy, I don't really like it. They could have done something really good with the idea (but they didn't).
it doesn't need a headline or copy - the guitar speaks for itself. That's the point.
One hit wonder... with two remixes.
>>>> That's not an ad. THIS is an ad.
Well said Rog.
I think notes would have worked much better here than just waves, at least in part of the copy. And three is overkill for this campaign.
I think these are really fresh. hope they do well for the client and in the shows.
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brandon
www.brandonknowlden.com