Classic Fitness Centre: Belts
Advertising Agency: Bhadra Communications, Bangalore, India
Art Director: Siju S Nair
Published: July 2008
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50 Comments
Great job!
great job?
this is just stupid.
good execution? No it isn't.
Why show the before? you don't need that. It makes it complicated
this is bad
1/10
wow!
"superb ad"
superb work
Consider it done.
Nice and simple.Wow :)
AWESOME!!!...exellent idea!!!
Simple and Great..!
withalltherespects
you can't be serious, this is even before first thought
Agree 100%
Quite really.
At least someone who can judge an idea. It's 3/10 at most.
_____
contact_heads@web.de
_____
I also agree. And I believe that it's done many times before. Here in Brazil I saw something like this at least 5 times.
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I've seen this ad 3 times in student books...
Be serious, this is a student work.
Great idea!
very simple
Good, simple and effective, be it that that not was already make?
http://www.coupsdepub.com/
same idea on the forums (2007)
http://adsoftheworld.com/forum/exhibition/slimming_pills_rough_visual_...
and other
http://www.coloribus.com/paedia/prints/2003/04/23/46256/
http://www.coupsdepub.com/
it is a good idea in the past
Not good today, not creative ever.
simple, but a bit confusing because of the belts coming from different sides. i was mislead into thinking there has to be more. when i understood there wasn't i joined Alistair Craven's opinion. but is primitive simplicity so wrong when it comes to consumers? and even when something WAS done before it was done again does it become wrong or less creative? i'm not talking about stealing ideas, just accidentally (or inevitably) thinking the same way.
I like it. And though it has been done before I actually think this execution was better.
really it has been done before till death..i dunno whats new??!!! i think it would be good in 1992
ஐღ Gh@ndour ღஐ
So subtle. It works, but I agree that the belts coming from different sides makes the consumer think too much. Though we all have our vision, it must be easy for the consumer. They need to see it and get it. Instantly. I'm not saying the belts should be on the same side since that would make the ad trite. Merely placing them on opposite sides does not solve the problem, though.
-Natalie
http://www.nataliemarion.com
soooooooooooooooooo done.
T
Pants
Es bueno. pero no es fresco
Where's the buckle? Pants? Huh? Great work my ass.
www.storytellerscreative.com
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Interesting way to visualize the benefit, but a bit slow to snap, at least for me. I had to "figure it out".
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Next.
Age
www.propagandopropaganda.blogspot.com
Super boring!!
*below average
I really wish people would read comments before they comment "AWESOME, WOW" etc
As again, I've seen this many times.
www.creativeduck.blogspot.com
crappity crap!
DONE DONE DONE.
And the belts coming from two differrent sides make it confusing. Like you buckle your belt the other way around after losing weight..
OMG: This is really boring. A thought any creative comes up after 5 minutes. And it's been done better many times before. With this idea we're moving backwards in creativity.
To the point. Everybody understand it.
Very clear & simple.
Good work.
Talk about reusing things. Both belts and ideas.
Good work.
This ad made me log in and leave comment.
A great ad...
"creativity is always one step back"
repeat..
http://pramodcreatives.prosite.com
copycat
so they can afford a gym membership and not a new $5 belt?
Welcome to the 80s.
very simple and great idea.
No need to mince words. Siju’s creativity at it's best as always.
i love this idea.
great IDEA.
the idea is great, but still... why show "before"