Claro TV: Tornado

HD as no other

Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
Creative Director: Salvador Lister
Art Director: Kriss Suarez
Copywriter: Salvador Lister, Manuela Rondon
Illustrator: Kriss Suarez
Additional credits: Hans Daniel, Tonny Molina
Published: May 2010


Lil de's picture
Lil de
48 pencils

These flying papers look so unrealistic. Forcing it too much

tirthomitro's picture
2764 pencils

yo ivan,
this ain't fit for the archive page, man!
sooooo like, DONE!!!

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone's picture
2740 pencils

Tirtho do you remember a long back (at least 3 years or more) A Print Ad of LG/Samsung (Not sure now, who actually) was running in national magazine where a Gunman shot on TV screen but and fish aquarium was pierced in drawing room. Do you remember ?


~ Quite obviously, I have gathered no moss ! ~

ivan's picture

Okey, okey! :)

Ivan Raszl, admin of AotW

Hiperion's picture
3138 pencils

Old...and bored

Hiperion's picture
3138 pencils

Ivan, the transalation of copy is wrong...

Dzsoi's picture
6312 pencils

Somehow this is the only one I like. HD is not about characters in movies reaching (lighting, punching, shooting spiderwebs) into your home. It is about YOU feeling what is happening in their world, you are interested in their world - not the other way around. The wind of a hurricane is much more closer to the meaning of 'realistic experience'.

FourT6and2's picture
218 pencils

Yes, but the idea of HD televisions being "so realistic" that the images almost "come to life" is such an overdone and outdated concept. Every HD tv ad out there has touched upon this concept at one point or another. It's not new, exciting, intelligent, engaging or entertaining.

capywriter's picture
5511 pencils

totally agree, it's all about the experience.

alejulimaty's picture
838 pencils

damn this is bad

cristian's picture
18 pencils

Really bad idea. Worst execution.

Shingo's picture
406 pencils

done before, there are a little things wrong in the art direction

POWER BOY's picture
40 pencils

so good

STRTLRS's picture
1607 pencils

I think EVERYTHING is wrong with this ad. The photoshop work, the perspective of the book, placement of logos, terrible tag line, etc. If you're going with photorealism, make sure your photography is dead on!!! And yes, this has been done over a million five hundred times.

I think, therefore... yeah.

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