Claro: S

One letter is all it takes
Don't text and drive

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani

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15 comments

Philip Cherian's picture
Philip Cherian
30 pencils

Simple and to the point.. Well done

salil.sharma's picture
salil.sharma
2278 pencils

excellent Campaign

advocate's picture
advocate
268 pencils

could be improved..too simple not enough...I think something is missing

shabnam-amini's picture
shabnam-amini
9 pencils

love it!

gonstoll's picture
gonstoll
4 pencils

Wonderful !

liny_77's picture
liny_77
197 pencils

Nice

Divesh Mehta's picture
Divesh Mehta
78 pencils

Simple and Effective!!!

Can you make the copy bit bigger....

Shawali's picture
Shawali
8390 pencils

This falls into the "wish I thought about it before" category...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Tuco's picture
Tuco
281 pencils

I like this.

kleenex's picture
kleenex
26358 pencils

simple, but works.

Ω's picture
Ω
41 pencils

cool!

drkstr17's picture
drkstr17
67 pencils

Great!!!

ABear's picture
ABear
194 pencils

simple!

Hawrys's picture
Hawrys
194 pencils

nice!

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