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S

Agency: 
Published/Aired: 
April 2012
Description: 

One letter is all it takes
Don't text and drive

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani

Comments (15)

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Highest Rated

Philip Cherian's picture
Philip Cherian
Activity Score 30

Simple and to the point.. Well done

salil.sharma's picture
salil.sharma
Activity Score 2428

excellent Campaign

Designer Don't Do Different Things
They Do Things Differently

advocate's picture
advocate
Activity Score 268

could be improved..too simple not enough...I think something is missing

shabnam-amini's picture
shabnam-amini
Activity Score 9

love it!

gonstoll's picture
gonstoll
Activity Score 4

Wonderful !

liny_77's picture
liny_77
Activity Score 206

Nice

Divesh Mehta's picture
Divesh Mehta
Activity Score 78

Simple and Effective!!!

Can you make the copy bit bigger....

Shawali's picture
Shawali
Activity Score 8442

This falls into the "wish I thought about it before" category...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Tuco's picture
Tuco
Activity Score 289

I like this.

kleenex's picture
kleenex
Activity Score 44856

simple, but works.

Ω's picture
Ω
Activity Score 41

cool!

drkstr17's picture
drkstr17
Activity Score 67

Great!!!

ABear's picture
ABear
Activity Score 194

simple!

Hawrys's picture
Hawrys
Activity Score 198

nice!

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