Claro: A

One letter is all it takes
Don't text and drive

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani

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6 comments

Philip Cherian's picture
Philip Cherian
30 pencils

i like the campaign

everartz's picture
everartz
7611 pencils

others were done at a higher level of retouching as the idea flows the same...

| Everartz |

10pencils's picture
10pencils
148 pencils

This one's a little forced, I think. The others feel more natural.

brookjohnston's picture
brookjohnston
296 pencils

I like it...love how the letter works as road line dashes.

toute's picture
toute
22 pencils

Best of the 3.

adeight's picture
adeight
33 pencils

Brilliant campaign!!!

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