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A

Agency Network: 
Published/Aired: 
April 2012
Description: 

Print advertisment created by Ogilvy, Brazil for Claro, within the category: Public Interest, NGO.

One letter is all it takes
Don't text and drive

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani

Comments (6)

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Philip Cherian's picture
Philip Cherian
Activity Score 30

i like the campaign

everartz's picture
everartz
Activity Score 7615

others were done at a higher level of retouching as the idea flows the same...

| everartz |

10pencils's picture
10pencils
Activity Score 148

This one's a little forced, I think. The others feel more natural.

brookjohnston's picture
brookjohnston
Activity Score 296

I like it...love how the letter works as road line dashes.

toute's picture
toute
Activity Score 22

Best of the 3.

adeight's picture
adeight
Activity Score 33

Brilliant campaign!!!

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