Claro: A

One letter is all it takes
Don't text and drive

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani

Related videos by Shutterstock

6 comments

Philip Cherian's picture
Philip Cherian
30 pencils

i like the campaign

everartz's picture
everartz
7611 pencils

others were done at a higher level of retouching as the idea flows the same...

| Everartz |

10pencils's picture
10pencils
148 pencils

This one's a little forced, I think. The others feel more natural.

brookjohnston's picture
brookjohnston
296 pencils

I like it...love how the letter works as road line dashes.

toute's picture
toute
22 pencils

Best of the 3.

adeight's picture
adeight
33 pencils

Brilliant campaign!!!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments