Clamper: Old TV

Extend the life of your electronics.
Clamper surge protection devices

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Ricardo Matos
Copywriters: Leandro Neves, Dan Zecchinelli
Illustrator: Aderson Fagundes
Photographer: Pedro Gravatá (Camera Clara)
Published: April 2010

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5 comments

atb2005's picture
atb2005
13567 pencils

This approach is already old, and advertisers should stop extending its life. Good design and execution though :-)

Dev Kumar's picture
Dev Kumar
834 pencils

Most approaches are fundamentally same. It's the way they are adapted that makes the difference and in this case it has been brilliantly executed.

Flurb's picture
Flurb
247 pencils

I wonder if James Cameron knows about the part his movie is playing in this campaign. I can't count the number of times I've wanted to do an ad that featured a popular movie, celebrity or what not, but our legal department has shut it down. I wonder if these guys got legal clearance? Someone should check.

General K's picture
General K
65 pencils

I think this is a guost, there is no way James Cameron would accept this!

crashandburn's picture
crashandburn
55 pencils

Avatar is on TV already?? Wow.

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