Extend the life of your electronics.
Clamper surge protection devices
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Ricardo Matos
Copywriters: Leandro Neves, Dan Zecchinelli
Illustrator: Aderson Fagundes
Photographer: Pedro Gravatá (Camera Clara)
Published: April 2010
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5 Comments
This approach is already old, and advertisers should stop extending its life. Good design and execution though :-)
Most approaches are fundamentally same. It's the way they are adapted that makes the difference and in this case it has been brilliantly executed.
I wonder if James Cameron knows about the part his movie is playing in this campaign. I can't count the number of times I've wanted to do an ad that featured a popular movie, celebrity or what not, but our legal department has shut it down. I wonder if these guys got legal clearance? Someone should check.
I think this is a guost, there is no way James Cameron would accept this!
Avatar is on TV already?? Wow.