Civil initiative Bulgaria Without Smoke: Mask, 2

You don't need them, they need you.
The combined profits of the six biggest tobacco companies for 2010 is 35 billion dollars. This equals the profits of Coca-Cola, Microsoft and McDonald's for the same year.
Tobacco companies produce so many cigarettes that every living person on the planet has 1000 cigarettes a year at their disposal. This is why they need every man, woman and child on Earth.

Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director / Photographer: Martin Markov
Copywriters: Radoslav Bimbalov, Borislav Kandov


kleenex's picture
37361 pencils

I like the look of the ads.

certaintly's picture
4052 pencils

i like the concept but not the execution (although it is indeed a nice AD.. i dont think it relays well what they want to's just a random visual)

i feel like the visual could work on its own to say something else, for some other idea

salil.sharma's picture
2414 pencils

lovely concept for No Smoking I like the Art Direction & Execution

jackblack's picture
2328 pencils

This is trying too hard to be something that it's not - great.

eins-eins-null's picture
900 pencils

fresh idea and good text for that. art is also nice, but doesn't fit. and NEVER do a campaign by just changing the motif's color.

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