Civil initiative Bulgaria Without Smoke: Mask, 1

You don't need them, they need you.
The combined profits of the six biggest tobacco companies for 2010 is 35 billion dollars. This equals the profits of Coca-Cola, Microsoft and McDonald's for the same year.
6 000 000 smokers die every year. Tens of thousands quit smoking. The tobacco industry must replace them to keep their profits.

Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director / Photographer: Martin Markov
Copywriters: Radoslav Bimbalov, Borislav Kandov

1 comment

andylefty's picture
andylefty
4537 pencils

nice thought. don't think it came off with this art direction.

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