CityVarsity: Star Wars

It's like school, but cooler.

Advertising Agency: Net#work BBDO Cape Town, South Africa
Creative directors: Alexis Beckett
Art Directors: Alexis Beckett
Copywriters: Mike Pearson
Illustrator: Lance Daniels
Photographer: Bryan Traylor
Producer: Johan La Grange

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13 comments

Guest's picture
Guest

I like the campaign, and I like this idea. I just think this very good idea could be improved if it was not just 'I must remember to do my homework' repeated over and over. Something from one of the textbooks / source materials perhaps... or make something up. A long time ago, before CGI, most effects were done... etc.

Minor quibble with a VERY nice campaign. Well done.

Guest's picture
Guest

sounded like a major quibble to me.
and an out-to-lunch quibble too.

awesome work all around

Guest's picture
Guest

Wow, really really nice art direction, and cool idea!

RajToo's picture
RajToo
134 pencils

Nice!

alexander_bickov's picture
alexander_bickov
3279 pencils

Educational idea

tirthomitro's picture
tirthomitro
2692 pencils

this is a nice idea. and executed nicelytoo.

they showed me a picture & i laughed
dignity has never been photographed

premc's picture
premc
917 pencils

nice one !

8/10

radical

Chopper's picture
Chopper
1015 pencils

A dark classroom.
A student forced to write on a blackboard a hundred times the same sentence.
Cooler of what?

tantrik_indian's picture
tantrik_indian
953 pencils

We have reached a time and age where the kids don't even know what you are referring to! Perhaps this is not their idea of "cool"??

~~this paranoid survived!~~

RAM KATE's picture
RAM KATE
765 pencils

Good one, at least bridges 2 generations ( In fact I had gone through this routine once in my school days) Just nostalgia! Great!

RAM KATE

Guest's picture
Guest

o...wow goods

Guest's picture
Guest

it's great! I like it!

AceIt's picture
AceIt
6 pencils

>Chopper, it's the Star Wars credit lines concept.

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