It's like school, but cooler.
Advertising Agency: Net#work BBDO Cape Town, South Africa
Creative directors: Alexis Beckett, Ivan Johnson, Mike Schalit
Art Directors: Ryan Barkhuizen, Alexis Beckett
Copywriters: Mike Pearson
Illustrator: Lance Daniels
Photographer: Bryan Traylor
Producer: Johan La Grange
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Comments
I like the campaign, and I like this idea. I just think this very good idea could be improved if it was not just 'I must remember to do my homework' repeated over and over. Something from one of the textbooks / source materials perhaps... or make something up. A long time ago, before CGI, most effects were done... etc.
Minor quibble with a VERY nice campaign. Well done.
sounded like a major quibble to me.
and an out-to-lunch quibble too.
awesome work all around
Wow, really really nice art direction, and cool idea!
Nice!
Educational idea
Alexander Bickov's Personal portfolio | Twitter | Facebook | Blog
this is a nice idea. and executed nicelytoo.
they showed me a picture & i laughed
dignity has never been photographed
nice one !
8/10
radical
A dark classroom.
A student forced to write on a blackboard a hundred times the same sentence.
Cooler of what?
We have reached a time and age where the kids don't even know what you are referring to! Perhaps this is not their idea of "cool"??
~~this paranoid survived!~~
Good one, at least bridges 2 generations ( In fact I had gone through this routine once in my school days) Just nostalgia! Great!
RAM KATE
o...wow goods
it's great! I like it!