Comments (28)

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mrtalented's picture
Activity Score 2171

nice concept. but if the flash is really that strong, sharp shadows will be on the buildings as well. good effort though.

jennywhx's picture
Activity Score 1142

true, the shadow should be on the buildings, nice eye :P.
But it make me feel like police sportlight, how if i use it for portrait? :|

bknowlden's picture
Activity Score 3647

I'll bet this wins awards. Waht do you think Mr. Talented?

mrtalented's picture
Activity Score 2171

personally i think this ad is simple and quite clever. but it doesn't have a wow factor. maybe the message is too direct from the product benefit.

good luck, anyway.

Stigset's picture
Activity Score 1454

This is great ! I love it

copywriter.txt's picture
Activity Score 828

Where are the two other ads?
But nice anyway. Simple to do and say the message clearly (no pun indeed).

No fixed abode's picture
No fixed abode
Activity Score 380

Do people just make these products up? Extra power flash. What on earth would I want that for? They should have separate award categories for products with plum USPs like this, considering most of the things we work on these days don't even have one. Really, how long would it have taken anyone worth their trucker cap and grungy tee shirt to come up with this ad for this brief?

Regards, a bitter creative working on a mailer =)

Yokel's picture
Activity Score 604

Have you seen the Bulemia Filter on HP Digicams? Now there's a great feature *drip drip*

theartist's picture
Activity Score 30

Why this layout?
I think the polaroid style photo in the center is unnecesary.

lsadunb's picture
Activity Score 571

Nothing new.

jacksonrabbit's picture
Activity Score 290

Why the picture within the picture? Just show the pic and put the logo in the corner.

the_ashlands's picture
Activity Score 1394

this is horrible...if this flash is so powerful then how can i distiguish the lights inside the office rooms and whatnot??? boo this ad people.

theartist's picture
Activity Score 30

hello???...this is an exageration.

the_ashlands's picture
Activity Score 1394

yes...and a bad one at that...point made.

Rog's picture
Activity Score 6082

And, I'm not exaggerating.

>>>> That's not an ad. THIS is an ad.

adthtsucks's picture
Activity Score 56

very intresting ad should win some metal.

me thinks's picture
me thinks
Activity Score 722

Now, that’s incredible.

Exaggeration? A bit. But a clear way to show the power of the product.

maung's picture
Activity Score 48

I won't buy this product.

Have Heart's picture
Have Heart
Activity Score 922

Nice. 8/10

tiny_wordz's picture
Activity Score 325

kool ad.

tiny_wordz's picture
Activity Score 325

on looking at the ad again, i say good job guys. i really liked the extra lights in the buildings and the moon behind the buildnigs. nice work.

zerej's picture
Activity Score 14

should there be light in the buildings?

mainhoonjohn's picture
Activity Score 2

I agree with 'no fixed abode'. The usp "Extra power flash' looks suspect here. Looks created, so the creatives could go ahead and create an award-winning ad. Anyways, if I were a judge, I wouldn't look twice at this ad. Somebody said exaggeration? This looks like exaggggggggggeration, buddy! Frankly, I'm sick of such ads. Will someone show me an ad done (not overdone) for a product with a usp that's credible?

squirrely's picture
Activity Score 316

Demonstrates the product benefit in a simple, clever way. We're not here to discuss the products - we discuss the advertising of the products. And this is well done.

rainman's picture
Activity Score 267

I have no problem with this ad or the layout. The art direction could have been done the other way but it is just as effective this way. It shows that it is a photograph. This is one of the many ways to get the "extra powerful flash" point across. I'm sure we will see more.

gonndo's picture
Activity Score 1094

It's funny, you have to admit it........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...'s picture
Activity Score 1021

i don't like it, i don't know but i just .......... a stadium or a situation we know a flash doesn't work. would have done better.

salamandos's picture
Activity Score 1947

lovely stuff, "why did i not think of that"