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City Rock Climbing Centre: Graffiti

City Rock Climbing Centre: Graffiti
Your rating: None Average: 8 (3 votes)

Learn to climb

Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Director: Livio Tronchin
Art director: Jamie Mietz
Copywriter: Khaya Dlanga, Jonathan Commerford
Photographer: Marco Grob

13 Comments

popdistortion's picture 1612 pencils

I don't know. It's good but is graffiti the best solution? Ivan, is there more or is this a one shot?

Jonny Lonestar's picture 290 pencils

shouldn't the graffiti be the ad copy? instead of graffiti...

just sayin'

puck's picture 70 pencils

yeah... you'd think they'd have someone wildstyle some "city rock" up there... it's not even a "cr"... from what i can see (it's hard with the bottom hooking like that), it says "ha"... what's that all about?

another question is if they commissioned the piece. clearly, they picked it because it's well done... also, it's on public property, so it's probably illegal, which makes me think they didn't commission it, which means that they're using someone else's work to promote their product, which strikes me as a little unethical, but that's all conjecture.

heights

raf's picture

Who says it isn't "Photoshopped"?

jules's picture

geez puck dont think too hard man, they prob didnt want to make the graffiti too nice, as not to complicate things... its a simple idea

rikitiki's picture 634 pencils

It works.
There are an infinite amount of approaches to any ad. The choices these creatives made should be recognized and discussed as what they are before one starts proposing alternatives.
There's nothing that here that doesn't work.
And In my opinion, it's a good print advertisement.

MADE in the USA's picture 434 pencils

Severely lacking creatively.
The message has fragmented relevance, lost in uninspiring amateur graffiti.
I can think of more motivating reasons for learning to climb. * )

<<>><<>>

Guest's picture

this is not amateurish graffiti, sorry.

boglo's picture 14 pencils

Maybe this ad isn't directed to ur kind of person. Maybe the target is the graffitti loving kind.

creativity is subjectivity

creativemobs's picture 18 pencils

decent ad...graffiti should be more prominent...

Creativemobs

http://creativemobs.blogspot.com/

tibbar's picture

why is there an exact replica of a Banksy stencil next to it on the left? it's a cool idea but come on - try and be original. the other graf piece is pretty cool though. nice idea.

Example's picture 62 pencils

try and be original? come on people where have you guys ever seen an ad like this? there are so many ads out there and on this website in which the concept has been done before, almost to the t! If this concept has been done before then please show me, otherwise it is original

Jonny Lonestar's picture 290 pencils

In regards to originality, he's refering to the specific graffiti, the stencil is a banksey... who is a world famous, arguable the most famous graffiti artist right now... which is also a sure sign that this is photoshopped.

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