City of Toronto: Pull tab

Apartments/Condominiums recycle only 13% of waste.

Advertising Agency: Agency59, Canada
Creative Director: Brian Howlett
Associate Creative Director: Andrew Gillingham
Art Directors: Andrew Gillingham
Copywriters: Brian Howlett
Photographer: Shang Hoon
Production Artist: Jared Smith
Published: June 2008


davidsgoncalves's picture
19 pencils

OK I get it, but I don't think it's strong enough to make me want to care that much about it.

Copy_Can's picture

Two art directors and STILL the idea didn't come across clear:

This one took about 4 minutes... but the other one "I got" immediately.

With the tab, I was thinking "why is it in that angle? Is it supposed to represent 13% (degrees)?"
With the cap, I was thinking why is the cap just floating there?

Merely an idea just slightly below sub-par with unbelievably horrible art direction.

kre8's picture
989 pencils

whoever said 'any' art directors can come up with an idea? :)

sloppy4's picture
1494 pencils

you evil apartment dwellers! you should live in suburbs and mow and water your lawn, drive 2 cars and commute 40 miles each way to work. and your recycling habits, atrocious. go kill yourselves.

NatalieM's picture
1685 pencils

A stronger call to action and image would help this message.

NatalieM's picture
1685 pencils
The Pope's picture
The Pope
124 pencils

cero everything. the art director shoud punch himself in the nose.

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