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City of Toronto: Pull tab
Apartments/Condominiums recycle only 13% of waste.
Advertising Agency: Agency59, Canada
Creative Director: Brian Howlett
Associate Creative Director: Andrew Gillingham
Art Directors: Jonathan George, Andrew Gillingham
Copywriters: Alison Townsley, Brian Howlett
Photographer: Shang Hoon
Production Artist: Jared Smith
Published: June 2008
Comments
OK I get it, but I don't think it's strong enough to make me want to care that much about it.
Two art directors and STILL the idea didn't come across clear:
This one took about 4 minutes... but the other one "I got" immediately.
With the tab, I was thinking "why is it in that angle? Is it supposed to represent 13% (degrees)?"
With the cap, I was thinking why is the cap just floating there?
Merely an idea just slightly below sub-par with unbelievably horrible art direction.
whoever said 'any' art directors can come up with an idea? :)
you evil apartment dwellers! you should live in suburbs and mow and water your lawn, drive 2 cars and commute 40 miles each way to work. and your recycling habits, atrocious. go kill yourselves.
A stronger call to action and image would help this message.
-Natalie
www.topolewski.net
-Natalie
www.topolewski.net
cero everything. the art director shoud punch himself in the nose.
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