City of Toronto: How far?

How far away does an animal have to be before you help?
There are pets right here in your own city who need a home.
To adopt or donate call 311 or visit

Advertising Agency: Publicis, Toronto, Canada
Creative Director: Duncan Bruce
Art Director: Kenneth Fothergill
Copywriter: Pat Pirisi
Photographer: Andric Ljubodrag

June 2011


morse's picture
17183 pencils

Works, but I don't care that much for cats, because they are not endangered.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
3939 pencils

Dear the species is not in danger, but a lot of individual cats are suffering and need help.


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The JACK's picture
438 pencils

if human will not interrupt them, then they can live batterer. without any help.

Nike Diesel's picture
Nike Diesel
13590 pencils

Contrived and unconvincing IMO.

lessismore's picture
251 pencils

I'm not convinced… maybe because i don't like cats :)

bakamono's picture
1002 pencils

Don't like it, it looks funny than sad.

because therefore it is

Glut's picture
3937 pencils

excellent. Really strong lines.

Helmet Chrome's picture
Helmet Chrome
260 pencils

Bad concept and way over directed, Photoshop is not a band-aid solution for bad ideas.... like domestic cats sitting on icebergs.

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