City of Toronto: Bottle cap

Apartments/Condominiums recycle only 13% of waste.

Advertising Agency: Agency59, Canada
Creative Director: Brian Howlett
Associate Creative Director: Andrew Gillingham
Art Directors: Andrew Gillingham
Copywriters: Brian Howlett
Photographer: Shang Hoon
Production Artist: Jared Smith
Published: June 2008

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3 comments

mikelite's picture
mikelite
1031 pencils

they needed two copywriters for seven words? that headline is like a dead fish. it just lays there and stares up at you. You'd figure between the two of them they could at least come up with some call to action...

http://mikelightman.com/blog

halfstring's picture
halfstring
288 pencils

bottle cap doesn't even look real - a little over photoshoped.

The Pope's picture
The Pope
124 pencils

another punch. but this time the copywriter also.

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