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City of Toronto: Bottle cap
Apartments/Condominiums recycle only 13% of waste.
Advertising Agency: Agency59, Canada
Creative Director: Brian Howlett
Associate Creative Director: Andrew Gillingham
Art Directors: Jonathan George, Andrew Gillingham
Copywriters: Alison Townsley, Brian Howlett
Photographer: Shang Hoon
Production Artist: Jared Smith
Published: June 2008
Comments
they needed two copywriters for seven words? that headline is like a dead fish. it just lays there and stares up at you. You'd figure between the two of them they could at least come up with some call to action...
• http://mikelightman.com/blog •
bottle cap doesn't even look real - a little over photoshoped.
another punch. but this time the copywriter also.
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