City of Toronto: Bottle cap

Apartments/Condominiums recycle only 13% of waste.

Advertising Agency: Agency59, Canada
Creative Director: Brian Howlett
Associate Creative Director: Andrew Gillingham
Art Directors: Andrew Gillingham
Copywriters: Brian Howlett
Photographer: Shang Hoon
Production Artist: Jared Smith
Published: June 2008


mikelite's picture
1031 pencils

they needed two copywriters for seven words? that headline is like a dead fish. it just lays there and stares up at you. You'd figure between the two of them they could at least come up with some call to action...

halfstring's picture
288 pencils

bottle cap doesn't even look real - a little over photoshoped.

The Pope's picture
The Pope
124 pencils

another punch. but this time the copywriter also.

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