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Disconnect

Agency: 
Published/Aired: 
August 2011
Description: 

Disconnect, enjoy Rio.
Did you know that Arpoador has the most beautiful sunset spot in Rio? Yes, somethings can't be discovered over the Internet. Get out and come enjoy the wonderful city and it's thousands offline charms.

Advertising Agency: Instintiva, Rio de Janeiro, Brazil
Creative Director: Carlos Vargas
Art Director: Carlos Vargas
Photographer: Alberto Mendonza
Copywriter: Henrique Saint Claire

Comments (12)

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Highest Rated

LuckyHope's picture
LuckyHope
Activity Score 45

Perhaps the key is that is about a sunset spot. The light you get in Arpoador isn´t at all the light you get from a computer screen.
(would be interesting to refer to senses)

But considering the other print, in which they don't try to do something similar, probably it's about an unnecessary upper part. Simple as that.

Mytwocents's picture
Mytwocents
Activity Score 285

...I think I just had a flash back to the 80's !!!

andylefty's picture
andylefty
Activity Score 4535

I like the thought behind it that you can experience more in real life but at the end of the day you're using a photograph to communicate that. The top section is unnecessary.

Joynomad's picture
Joynomad
Activity Score 23

A decent idea but they are trying too hard!..... I completely agree that it would have been better with just the photograph and the copy

ronak.shah007's picture
ronak.shah007
Activity Score 29

totally agree with your comment !

ukyoxin's picture
ukyoxin
Activity Score 4
Nike Diesel's picture
Nike Diesel
Activity Score 13630

Agree

kleenex's picture
kleenex
Activity Score 43398

I agree,

CACAHD's picture
CACAHD
Activity Score 2186

...

bvital's picture
bvital
Activity Score 198

i agree with andylefty, cute model though, i must say....

CommandZ's picture
CommandZ
Activity Score 2498

The dreaded See & Say rears it's ugly head yet again.

Atmosfear's picture
Atmosfear
Activity Score 50

The upper half is complete unnecessary...

LuckyHope's picture
LuckyHope
Activity Score 45

Perhaps the key is that is about a sunset spot. The light you get in Arpoador isn´t at all the light you get from a computer screen.
(would be interesting to refer to senses)

But considering the other print, in which they don't try to do something similar, probably it's about an unnecessary upper part. Simple as that.

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