Advertisement

Disconnect

Agency: 
Published/Aired: 
August 2011
To Like please login or register
13
64

Also From This Campaign (2 items)

Description: 

Disconnect, enjoy Rio.
Did you know that Arpoador has the most beautiful sunset spot in Rio? Yes, somethings can't be discovered over the Internet. Get out and come enjoy the wonderful city and it's thousands offline charms.

Advertising Agency: Instintiva, Rio de Janeiro, Brazil
Creative Director: Carlos Vargas
Art Director: Carlos Vargas
Photographer: Alberto Mendonza
Copywriter: Henrique Saint Claire

Comments (12)

Log in or register to post comments

Highest Rated

LuckyHope's picture
LuckyHope
45 Activity Scores

Perhaps the key is that is about a sunset spot. The light you get in Arpoador isn´t at all the light you get from a computer screen.
(would be interesting to refer to senses)

But considering the other print, in which they don't try to do something similar, probably it's about an unnecessary upper part. Simple as that.

Advertisement

20% Off Sale at iStock until Sept 30, 2016