City of Nettuno, Drink or drive campaign, Staying Alive

Staying Alive. Stay sober and you'll stay alive.
Every year, 6000 people get killed in road accidents caused by alcool abuse, especially on weekend nights.
The City of Nettuno invites you to drink responsibly.

Advertising Agency: Link, Anzio, Roma, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Edoardo Loster
Photographer: Domenico Apruzzo
Published: July 2010