City of Nettuno, Drink or drive campaign, Staying Alive

Staying Alive. Stay sober and you'll stay alive.
Every year, 6000 people get killed in road accidents caused by alcool abuse, especially on weekend nights.
The City of Nettuno invites you to drink responsibly.

Advertising Agency: Link, Anzio, Roma, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Edoardo Loster
Photographer: Domenico Apruzzo
Published: July 2010

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22 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I thought the last 15 ads where AotW unworthy but this one rocks again. Great stuff :D

Guest's picture
Guest

Bellissima.

Guest's picture
Guest

Hahahah - how the hell did they get that one past the client? Bwahahahah

Guest's picture
Guest

Like

felice's picture
felice
73 pencils

Really cool and staight to the goal

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Guest
Dzsoi's picture
Dzsoi
5269 pencils

I beg to differ. If the payoff is different, it can't be the same creative idea. The box looks alike (a dead man lying on a street and his posture reminds of a well-know person's iconic posture) but the content is very different. Be a hero, donate your organs vs. stay alive.

Guest's picture
Guest

Totally agree!

Guest's picture
Guest

totally agree

Guest's picture
Guest

I tend to disagree.
The creative idea is the same. Exactly.
The message is different.
But with the same idea i could do three other ads with three other messages...will i be original though?

Guest's picture
Guest

totally agree

Guest's picture
Guest

There is a mistake about one of the credits.
The copywriter is EDOARDO LOSTER.
Link
p.s. cheers everybody for your comments

Link ITB's picture
Link ITB
5 pencils

There is a mistake about one of the credits.
The copywriter is EDOARDO LOSTER.
Link
P.s. Cheers everybody.

Guest's picture
Guest

Amazing

Guest's picture
Guest

Amazing

Guest's picture
Guest

Awesome. Great Edoardo Loster !

Hiperion's picture
Hiperion
3138 pencils

Black humor :)
Great job!

Guest's picture
Guest

"Ah, ah, ah, ah...!"

Guest's picture
Guest

Grande Lobster!

Guest's picture
Guest

I love it

Guest's picture
Guest

Have to agree - NO IDEA how they got this one past the client?!

Guest's picture
Guest

edgy and humorous - really like it

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