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City of Nettuno, Drink or drive campaign, Staying Alive

City of Nettuno, Drink or drive campaign, Staying Alive
Your rating: None Average: 7.3 (58 votes)

Staying Alive. Stay sober and you'll stay alive.
Every year, 6000 people get killed in road accidents caused by alcool abuse, especially on weekend nights.
The City of Nettuno invites you to drink responsibly.

Advertising Agency: Link, Anzio, Roma, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Edoardo Loster
Photographer: Domenico Apruzzo
Published: July 2010

22 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2010-09-01 15:53

I thought the last 15 ads where AotW unworthy but this one rocks again. Great stuff :D

http://jackmancer.com/
http://twitter.com/jackmancer/

Guest's picture
Guest | Wed, 2010-09-01 16:12
8

Bellissima.

Guest's picture
Guest | Wed, 2010-09-01 17:00

Hahahah - how the hell did they get that one past the client? Bwahahahah

Guest's picture
Guest | Wed, 2010-09-01 20:54

Like

felice's picture 73 pencils
felice | Wed, 2010-09-01 21:01

Really cool and staight to the goal

Guest's picture
Guest | Thu, 2010-09-02 01:55

same creative idea, different payoff: http://adsoftheworld.com/media/print/france_adot_the_accident

Dzsoi's picture 4985 pencils
Dzsoi | Thu, 2010-09-02 05:43

I beg to differ. If the payoff is different, it can't be the same creative idea. The box looks alike (a dead man lying on a street and his posture reminds of a well-know person's iconic posture) but the content is very different. Be a hero, donate your organs vs. stay alive.

Guest's picture
Guest | Thu, 2010-09-02 08:02

Totally agree!

Guest's picture
Guest | Thu, 2010-09-02 08:38

totally agree

Guest's picture
Guest | Thu, 2010-09-02 10:34

I tend to disagree.
The creative idea is the same. Exactly.
The message is different.
But with the same idea i could do three other ads with three other messages...will i be original though?

Guest's picture
Guest | Thu, 2010-09-02 09:34

totally agree

Guest's picture
Guest | Thu, 2010-09-02 03:14

There is a mistake about one of the credits.
The copywriter is EDOARDO LOSTER.
Link
p.s. cheers everybody for your comments

Link ITB's picture 5 pencils
Link ITB | Thu, 2010-09-02 03:23

There is a mistake about one of the credits.
The copywriter is EDOARDO LOSTER.
Link
P.s. Cheers everybody.

Guest's picture
Guest | Thu, 2010-09-02 07:30

Amazing

Guest's picture
Guest | Thu, 2010-09-02 07:38
10

Amazing

Guest's picture
Guest | Thu, 2010-09-02 10:58

Awesome. Great Edoardo Loster !

Hiperion's picture 3108 pencils
Hiperion | Fri, 2010-09-03 02:14
6

Black humor :)
Great job!

Guest's picture
Guest | Fri, 2010-09-03 08:38

"Ah, ah, ah, ah...!"

Guest's picture
Guest | Fri, 2010-09-03 09:53

Grande Lobster!

Guest's picture
Guest | Fri, 2010-09-03 12:34

I love it

Guest's picture
Guest | Mon, 2010-09-06 10:18

Have to agree - NO IDEA how they got this one past the client?!

Guest's picture
Guest | Mon, 2010-09-13 08:19
6

edgy and humorous - really like it

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