City of Milwaukee Health Department: Knife, 2

Your baby sleeping with you can be just as dangerous.
Babies can die when sleeping in adult beds. Always put your baby to sleep on his back, in a crib. If you can’t afford a crib, call (414) 286-8620.

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Mitch Markussen
Copywriter: Jon Krill
Photographer: Brian Malloy
Photo Retouching: Jim McDonald
Account Executive: Matt Larson
Published: November 2011


MK-tessa's picture
216 pencils

So your baby is a knife wielding murder keeping it under the bed until you return? lol

chuckieT's picture
680 pencils

These scare tactics are so extreme it becomes laughable.

andylefty's picture
4539 pencils

That baby looks like it was in a boxing match.

Think it's been roughed up, the image not the baby.

If you can't afford a crib, what happens?

It is a bit much but a simple associative message for parents to remember.

Hadrons's picture
5991 pencils

the point is to explain - not to scare especially when you are dealing with first time mothers.


jponino's picture
601 pencils

made too scare the hell out of mothers with a lack of confidence and hypochondriac... completely stupid (even if it's a real issue)...
one day, you'll have too put your baby in a protecting bubble for the rest of his life !
honnestly, who hasn't been sleeping with his parents when he was a baby here??? nobody, and nobody died :)

andylefty's picture
4539 pencils

I would agree with the above comments that scaring already petrified mothers is rather cruel and unnecessary.

I only question that there must be a reason why they keep hammering on with this type of ad. Would a stats fact help?

Takmelius's picture
203 pencils

Agree with all the comments. Also, the visual implies that the baby is the source of danger not in danger.

Roger Keynes's picture
Roger Keynes
5498 pencils

A suffocation metaphor... rather than this super heavy handed thought?

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture
2617 pencils

Attractive ad and good work but not so the message. Why the baby has the weapon? isn't him the victim?

Glut's picture
3947 pencils

wow, bad art work and little sutile

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