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Published/Aired: 
November 2011
Description: 

Your baby sleeping with you can be just as dangerous.
Babies can die when sleeping in adult beds. Always put your baby to sleep on his back, in a crib. If you can’t afford a crib, call (414) 286-8620.

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Mitch Markussen
Copywriter: Jon Krill
Photographer: Brian Malloy
Photo Retouching: Jim McDonald
Account Executive: Matt Larson

Comments (10)

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Highest Rated

Glut's picture
Glut
Activity Score 3937

wow, bad art work and little sutile

MK-tessa's picture
MK-tessa
Activity Score 216

So your baby is a knife wielding murder keeping it under the bed until you return? lol

chuckieT's picture
chuckieT
Activity Score 680

These scare tactics are so extreme it becomes laughable.

andylefty's picture
andylefty
Activity Score 4535

That baby looks like it was in a boxing match.

Think it's been roughed up, the image not the baby.

If you can't afford a crib, what happens?

It is a bit much but a simple associative message for parents to remember.

Hadrons's picture
Hadrons
Activity Score 6017

the point is to explain - not to scare especially when you are dealing with first time mothers.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jponino's picture
jponino
Activity Score 601

made too scare the hell out of mothers with a lack of confidence and hypochondriac... completely stupid (even if it's a real issue)...
one day, you'll have too put your baby in a protecting bubble for the rest of his life !
honnestly, who hasn't been sleeping with his parents when he was a baby here??? nobody, and nobody died :)

andylefty's picture
andylefty
Activity Score 4535

I would agree with the above comments that scaring already petrified mothers is rather cruel and unnecessary.

I only question that there must be a reason why they keep hammering on with this type of ad. Would a stats fact help?

Takmelius's picture
Takmelius
Activity Score 203

Agree with all the comments. Also, the visual implies that the baby is the source of danger not in danger.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

A suffocation metaphor... rather than this super heavy handed thought?

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Attractive ad and good work but not so the message. Why the baby has the weapon? isn't him the victim?

Glut's picture
Glut
Activity Score 3937

wow, bad art work and little sutile

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