City of Karlstad: The Sun Reflector

Welcome to Karlstad. Take the opportunity to improve your tan and have a fantastic festival.
Stop by our tent and take a breather for a while.

The City of Karlstad is known as the sunny city in Sweden. When the rock festival ”Putte i Parken” was held in july our client wanted to wish all visitors welcome to the city and that they should have a great time here. So we thougt, why not help the visitors to improve there tan, with a sun reflector ad.
The ad was published as a spread, page 2-3, in the festival-magazine.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Mats Åstrand
Photographer: Daniel Dahlgren
Published: July 2012