City of Karlstad: The Sun Reflector

Welcome to Karlstad. Take the opportunity to improve your tan and have a fantastic festival.
Stop by our tent and take a breather for a while.

The City of Karlstad is known as the sunny city in Sweden. When the rock festival ”Putte i Parken” was held in july our client wanted to wish all visitors welcome to the city and that they should have a great time here. So we thougt, why not help the visitors to improve there tan, with a sun reflector ad.
The ad was published as a spread, page 2-3, in the festival-magazine.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Mats Åstrand
Photographer: Daniel Dahlgren
Published: July 2012

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4 comments

spears ava's picture
spears ava
206 pencils

;/

ItMatters's picture
ItMatters
2171 pencils

i wonder whether it'd work.

slimwhipme's picture
slimwhipme
85 pencils

i think its pretty lame that you can see the photographers reflection on the fabric... very careless

Nike Diesel's picture
Nike Diesel
13339 pencils

Old and lame. Done several times for the same type of product. Plus, this thing doesn't look appealing at all.

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