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The Sun Reflector

Agency: 
Published/Aired: 
July 2012
Description: 

The City of Karlstad is known as the sunny city in Sweden. When the rock festival ”Putte i Parken” was held in july our client wanted to wish all visitors welcome to the city and that they should have a great time here. So we thougt, why not help the visitors to improve there tan, with a sun reflector ad.
The ad was

Welcome to Karlstad. Take the opportunity to improve your tan and have a fantastic festival.
Stop by our tent and take a breather for a while.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Mats Åstrand
Photographer: Daniel Dahlgren

Comments (4)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Old and lame. Done several times for the same type of product. Plus, this thing doesn't look appealing at all.

spears ava's picture
spears ava
Activity Score 206

;/

ItMatters's picture
ItMatters
Activity Score 2167

i wonder whether it'd work.

slimwhipme's picture
slimwhipme
Activity Score 85

i think its pretty lame that you can see the photographers reflection on the fabric... very careless

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Old and lame. Done several times for the same type of product. Plus, this thing doesn't look appealing at all.

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