The Sun Reflector

July 2012
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The City of Karlstad is known as the sunny city in Sweden. When the rock festival ”Putte i Parken” was held in july our client wanted to wish all visitors welcome to the city and that they should have a great time here. So we thougt, why not help the visitors to improve there tan, with a sun reflector ad.
The ad was

Welcome to Karlstad. Take the opportunity to improve your tan and have a fantastic festival.
Stop by our tent and take a breather for a while.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Mats Åstrand
Photographer: Daniel Dahlgren

Comments (4)

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Nike Diesel's picture
Nike Diesel
13630 Activity Scores

Old and lame. Done several times for the same type of product. Plus, this thing doesn't look appealing at all.