City of Hope: Hand
He gave me this when he proposed.
He gave me this for nothing at all.
There's no excuse for domestic violence. Talk to someone who cares.
Advertising Agency: TBWA\RAAD Abu Dhabi, UAE
Creative Director: Martin Lever
Art Director / Illustrator: Sherif Galal
Copywriters: Martin Lever, Farrukh Naeem
Published: February 2008


19 Comments
amazing....deep insight (literally)
yea I like it, it's really amazing
http://jazarah.net/
cannes winner
New, refreshing and insightful :)
Good job guys!
Good guts too!
Nice i like this campaign great insight, works perfect
One may miss the mark by aiming too high as too low.
very nice!
A.L
great .....
amazing.....
u r realley creative....
keep going .....
A.L
FUCK !!!! THIS IS SHIT!!!!
Hell Yeah!
It's a better hackers work than advertising one. It's not good. Sorry.
NICE
People need to give reasons why they say work is shit! lets be constructive about this you cant just say "this work is SHIT and thats it...if it is tell the team what they missed there honestly
refering to MR.OZZY lets see your work give us a link of whats not SHIT put your mount where are creativtiy is.
One may miss the mark by aiming too high as too low.
I like that.
i love it,
the position of little fingure is not comfortable i think
excellent.
only negative point is the ring appears too 'drawn in'.
Guys i saw your work in Abu Dhabi you really suck !!!!!!!!!!!!!!!
And the winner of the biggest loosers is Martin not creative at all do us a favour and stop advertising !!!!!!!!!!!!!!!!
So these are the guys from the same co. trying to give compliments right ? Do you REALLY think this is ( great ) (nice ) ( creative !!) you need raise or what ??
Guys i have seen your work in Abu Dhabi last year and your really suck ! Martin ! do us all a favour and stop advertising !!
Cannes is a hope -- forget it
There aren't good ads without bad ones.. and this is very bad