City of Buenos Aires: Stomach

Get in shape without eating the stuff that people who get in shape eat.
Better by bike.

Advertising Agency: La comunidad, Argentina
Chief Creative Director: Joaquín Molla
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Art Directors: Fernando Sosa, Dante Zamboni
Copywriters: Ramiro Raposo, Nicolas Larroquet, Adrian Rey, Aaron Zimroth
Illustrator: Guillermo Muñoz
Group Account Director: Sebastian Diaz
Account Executive: Lucas Saenz
Head of graphic production: Ramiro Capisto

May 2014


Pete R.'s picture
Pete R.
3226 pencils

Why is eating oranges less desirable than biking?

Art & Illustration

NY Belfry's picture
NY Belfry
1045 pencils

Actually it's a bike wheel. Not exactly blaming your thinking though.

kleenex's picture
41086 pencils

Solid ads.

NY Belfry's picture
NY Belfry
1045 pencils

I would've put the logo at the end of the intestinal tract to help conclude the ad's movement. And as brought up before, it can look like an orange and not a bike wheel with that color stomach. I like the style though.

underscores's picture
333 pencils

great design !

ironman1979's picture
1080 pencils

Well done Dante Zamboni, Nicolas Larroquet, Adrian Rey, Aaron Zimroth and Guillermo Muñoz!

Advertising in funnier than making weapons.

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