City Of Belgrade: Clean after your dog, 2

For beautiful city. Clean after your dog.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
New business manager: Milos Stankovic

August 2011


morse's picture
17008 pencils

That's a nice angle. ;) Unexpected approach for a dog poo campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TravisGrey's picture
7 pencils

Can't say I don't love it but... who's their target? not quite understanding how does this work, need help please :)

Roger Keynes's picture
Roger Keynes
5498 pencils

Clunky headline pun and no big idea... but an attention getting visual. Not bad.

The Jobless Writer
Will Think for Salary

sigai's picture
5 pencils

This is a visual impact

lessismore's picture
251 pencils

very nice

lessismore's picture
251 pencils


peticaca's picture
189 pencils

Great public ad campaign! Changes of institutional messages...

wlayko's picture
3 pencils

That's just great! :)

Malala's picture
295 pencils

so why are they let dogs to do it in the public
Places like in the visuals.think about the line more.
nice visuals. good crafting.

Billoughsby's picture
5124 pencils

Don't worry: There will be another bus coming by here in the next half hour.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

VampAd's picture
1153 pencils


VampAd's picture
1153 pencils


miloo's picture
2 pencils

can any of those who understand this explain what's the exact message. I simply don't get it

Kanabras's picture
3 pencils

The message they're trying to send is for viewers to remember to pick up their dogshit. The the ass symbolizes something beautiful, in this case the city of Belgrade and they like to keep it that way. The person on the pictures is leaning forward to pick up dogpoop, thus the dog in the picture.
I'm not convinced that this is a good piece of advertizing though, too much focus on the ass. I'm not gonna remember the actual message when i stop lookin at the picture and i'll still associate
poop with asses wont i? The only thing this image does good is getting my attention, but thats it...

yoono's picture
115 pencils

it takes time a little to get it.

karmacoin's picture
688 pencils

It takes time to take it of course, when u are not a man

Beautiful city in deed <3

Divvya Prakash's picture
Divvya Prakash
29 pencils

awesome thinking

jugular.vein's picture
3 pencils

very bland - pressuring us to think in all direction to associate - Dog, Fuller Ass & Poop.
i cud only derive - "Doggy Style makes your Ass BeautiFULL". But wheres the Poop message?

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