Clean after your dog, 2

August 2011

Print advertisment created by McCann, Serbia for City Of Belgrade, within the category: Public Interest, NGO.

For beautiful city. Clean after your dog.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
New business manager: Milos Stankovic

Comments (19)

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Highest Rated

yoono's picture
Activity Score 115

it takes time a little to get it.

morse's picture
Activity Score 17548

That's a nice angle. ;) Unexpected approach for a dog poo campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

TravisGrey's picture
Activity Score 7

Can't say I don't love it but... who's their target? not quite understanding how does this work, need help please :)

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Clunky headline pun and no big idea... but an attention getting visual. Not bad.

The Jobless Writer
Will Think for Salary

sigai's picture
Activity Score 5

This is a visual impact

lessismore's picture
Activity Score 251

very nice

lessismore's picture
Activity Score 251


peticaca's picture
Activity Score 189

Great public ad campaign! Changes of institutional messages...

wlayko's picture
Activity Score 3

That's just great! :)

Malala's picture
Activity Score 295

so why are they let dogs to do it in the public
Places like in the visuals.think about the line more.
nice visuals. good crafting.

Billoughsby's picture
Activity Score 5142

Don't worry: There will be another bus coming by here in the next half hour.

That's it.

VampAd's picture
Activity Score 1151


VampAd's picture
Activity Score 1151


miloo's picture
Activity Score 2

can any of those who understand this explain what's the exact message. I simply don't get it

Kanabras's picture
Activity Score 3

The message they're trying to send is for viewers to remember to pick up their dogshit. The the ass symbolizes something beautiful, in this case the city of Belgrade and they like to keep it that way. The person on the pictures is leaning forward to pick up dogpoop, thus the dog in the picture.
I'm not convinced that this is a good piece of advertizing though, too much focus on the ass. I'm not gonna remember the actual message when i stop lookin at the picture and i'll still associate
poop with asses wont i? The only thing this image does good is getting my attention, but thats it...

yoono's picture
Activity Score 115

it takes time a little to get it.

karmacoin's picture
Activity Score 688

It takes time to take it of course, when u are not a man

Beautiful city in deed <3

Divvya Prakash's picture
Divvya Prakash
Activity Score 29

awesome thinking

jugular.vein's picture
Activity Score 3

very bland - pressuring us to think in all direction to associate - Dog, Fuller Ass & Poop.
i cud only derive - "Doggy Style makes your Ass BeautiFULL". But wheres the Poop message?