City Bike Depot: Jesus

Biking is believing

Advertising Agency: Loud, Sydney, Australia
Creative Director: Joe Van Trump
Art Director: Mo Shono
Copywriter: Luke Fox
Illustrator: Martin Bray
Photographer: Montalbetti+Campbell
Other additional credits:
Makeup: Martin Bray
Hair: Amanda Redgrave
Stylist: Cassandra Scott-Finn
Retouching: Cream Studios, Sydney

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55 comments

tiny_wordz's picture
tiny_wordz
325 pencils

u hav 2 b jokin...

Guest's picture
Guest

Couldn't have put it better myself.

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

How is this a good idea?
The entire campaign is based on a line that's not saying anything. Biking is believing in what? Fairies and Jesus? How does that speak to me as a cyclist? The campaign is missing an idea.

Guest's picture
Guest

This pic will give of what to speak, I like it.

ADcoke's picture
ADcoke
160 pencils

need to be commented

Solution = i'm going to choose a polemic pic.

slowrider's picture
slowrider
648 pencils

these ads should be for a funeral parlour who has special offers for bikers - after they crashed

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

Hahhha true!

Guest's picture
Guest

air fikon ma fi hayaaaaaaaaaaaaaaaaaaaaaaaaaaa!!!!

gmint7's picture
gmint7
2685 pencils

:::J:::
I'm glad they put the full credits. Now i know who to avoid.

:::J:::

Guest's picture
Guest

WTF? This is an Insult to Religion...

pork_eater's picture
pork_eater
662 pencils

Particularly if your religion is advertising...

sebascmb's picture
sebascmb
62 pencils

"Lets use Jesus, we have a shitty concept"

Guest's picture
Guest

lol

Guest's picture
Guest

as a xtian i am offended, as an ad professional i wanna puke. what kinda ad is this?

Guest's picture
Guest

You Morons ! Dont do this kind of advertising ! And never insult a religion! Dickheads

premc's picture
premc
917 pencils

radical !! 5/10

radical

Guest's picture
Guest

can't get the hang of it...was there really an idea involved, or they simply took it out from their shit-holes...

TRICKY's picture
TRICKY
3930 pencils

Image and video hosting by TinyPic

"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

over sensitivity to religion is as ridiculous as half your comments.

Its quite a witty ad, biking becomes a religion, and follows thru with different things to be "believed in" i nthe other 2 ads.
i like.

If you got your self righteous heads out of the ground, u'd realise its a many layered message, that at the end of the day does it for the client, and for those passionate about biking. Was sense of humour crucified too?

anyway, good job.

oh. and happy easter.

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

I disagree. If that's really what it is, biking as religion (which is not the campaign by the way) then there are about a million other ways to show that concept. Don't use the death of the savior to millions of people around the world in an attempt to be funny in any capacity. I am in no way saying that religion is a topic not to be used in advertising, but this ad just doesn't work in general, GUEST.

NastyJester's picture
NastyJester
744 pencils

Many layered message? Are you serious? There isn't even ONE layer. In fact, I think the whole campaign fell inside some kind of layer vacuum.

Guest's picture
Guest

why not have jesus on a unicycle

dsklan's picture
dsklan
1927 pencils

wow, this would be really cool...
...dressed up like circus monkey....

samwanzer28's picture
samwanzer28
313 pencils

Why don't you put on your monkey suit, because I think you're on the early stages of Darwin's evolution theory.

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

I'm not really offended as a Christian, but I am baffled and left shaking my head in disgust as a person looking at something. Forget the ad value, it's just bad in general.

Guest's picture
Guest

pesimo

Guest's picture
Guest

Jesus!!! please take it off your site

Guest's picture
Guest

Outra MERDA...insultante e GRATUITO.
Another shit ad, insulting and bad work.I'm so sorry for the BRAND!!!!

corndogfuneral's picture
corndogfuneral
1053 pencils

All eye candy. Empty on thought.

Hibon's picture
Hibon
3731 pencils

I believe in Jesus but on this Brand!!!

Simple ideas are the best !

Hibon's picture
Hibon
3731 pencils

sorry...i believe in Jesus but NOT on this brand !!!!

Simple ideas are the best !

Guest's picture
Guest

oh my god

Guest's picture
Guest

Idea? Where is the idea? It's poor idea, where is the cerativity

Guest's picture
Guest

these are totally shit. Shame on you.

Guest's picture
Guest

THE WORST AND THE SHAMELESS AD IN THE WORLD! keep religion far from advertising for god's sake!!!!!!!

Guest's picture
Guest

Completely pointless use of provocative image. Well it provokes, but nothing else.

Guest's picture
Guest

They should try it with a picture of Mohammed.

Guest's picture
Guest

`LOUD` would razed to the ground

kanja's picture
kanja
100 pencils

WTF is this.?

fadighaly's picture
fadighaly
5 pencils

Ok I dont want to criticize but is there any reason this "jesus" dude has t shirt tan marks on his arms? :)

Guest's picture
Guest

in UK 'christ on a bike' is a common phrase when communicating dismay or surprise. maybe australia is same. no idea what rest of campaign is meant to mean though.

Guest's picture
Guest

wtf man..u call this a concept?

gmint7's picture
gmint7
2685 pencils

:::J:::

try with others. it works!

osama,
buddha,
mohammad,
shiva,
monk,
che guevara,
rambo,
ronald mcdonald,
your own cd,
spiderman,

:::J:::

hari.'s picture
hari.
375 pencils

This is one sick ad.

That's Some Bad Hat, Harry

wildbore's picture
wildbore
749 pencils

good try! but 2much!!

Guest's picture
Guest

This ad sucks....for chrissakes!!

Guest's picture
Guest

IN A SICK WORLD THAT'S HEADING TOWARDS DESTRUCTION AND DAMN NATION YOU ARE BRINGING DOWN THE REAL ESSENCE OF WHAT CREATIVITY IS ALL ABOUT. COME ON MY FRIENDS GET YOUR ACT TOGETHER. JUST THINK WHAT WOULD HAPPEN TO YOUR AGENCY IF YOU HAD DEPICTED THE PROPHET OF ISLAM!!!

HARDTHINK's picture
HARDTHINK
50 pencils

Grow up

we have to work away any religion sample, which is offensive the believers in that religion. The creativity is like universe, open your mind and work with available raw materials you have, instead of using Jesus or even God in our works. Just Grow up. and i advise AOTW to skip any ads that use and abuse any religion sample, to avoid using this website for no creative offensive messages. and every body will write (with) and (Against), and never end....

This is my advise to you my friend Ivan.....

Create a story

Guest's picture
Guest

So Jesus Christ is a mythical creature like faeries? Horrifyingly offensive for the sake of being offensive, and doesn't seem to be an equal-offender opportunity---there's no other religion targeted here. Let's see how LOUD these weasels are once they put islam's P.M. in one of these (which they won't as Christians aren't known for chopping people's heads off over a cartoon...or ad).

Guest's picture
Guest

Wow!!! By far rhe worst add I have ever seen... This is worse then Lacoste'

blacksmurf's picture
blacksmurf
200 pencils

offensive and disgusting ad.
use mohammed, if u dare to use religious symbols, jesus is abused.

easy to say "art director".

gmint7's picture
gmint7
2685 pencils

:::J:::

i like prophet mohammed on bike.

:::J:::

Guest's picture
Guest

one stupid aussie

Guest's picture
Guest

who the fucker is did this?

Guest's picture
Guest

I wonder why i haven't been able to get a job as a creative in advertising.. This is what they call creative??

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