City Bike Depot: Alien

Biking is believing

Advertising Agency: Loud, Sydney, Australia
Creative Director: Joe Van Trump
Art Director: Mo Shono
Copywriter: Luke Fox
Illustrator: Martin Bray
Photographer: Montalbetti+Campbell
Other additional credits:
Makeup: Martin Bray
Hair: Amanda Redgrave
Stylist: Cassandra Scott-Finn
Retouching: Cream Studios, Sydney

April 2009


叶颢's picture
168 pencils


sirvan's picture
29860 pencils

Somehow I get the inkling that that means "WTF?!"


"I love some things, and don't love some other things."

Guest's picture

The perspective is wrong somehow....I think the UFO needs to be smaller. And what are we believing in?

john ler's picture
john ler
667 pencils

so this is an alien... glad to know it.
What a shame to waste a campaign for such a good client.

Singularity's picture
202 pencils

I never knew you could do so many things with a bike wheel! :-p

I agree with the other comments. Some very interesting art with no clear message.

-- Jeff

President, Singularity Design
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | | | Is your brand getting the attention it deserves?

Guest's picture


Guest's picture

but Mo Shono is a cool name

Madibaman's picture
107 pencils

Dammit, will people just stop bloody using aliens?? Unless it's relevant to what you're trying to say (and believe me, few things are relevant to aliens), stay away from the "out of this world" message! It's lame and oh yeah, the 90s called - they want their ideas back. Which brings me to the point; what's the idea here?

Guest's picture

nice art work.. idea is nt clear

TRICKY's picture
3954 pencils

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"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Davosk's picture
4815 pencils

There is some great advertising to come out of Australia. This is not an example of it.

Guest's picture

very nice

Guest's picture

ora bem, para transmitir uma mensagem deste tipo penso que optaram por um caminho muito estranho e confuso. em nenhuma das publicidades se consegue transmitir a mensagem "biking is beliving", talvez alguem a pedalar uma bicileta para uma ravina...uma biciclieta com asas e o ciclista a "acreditar" que consegue voar...coisas mais evidentes. peço desculpa mas não me agradou nenhuma das vossas publicidades.

Guest's picture

Very bad!

corndogfuneral's picture
1053 pencils

Uh, NO.

NastyJester's picture
740 pencils

Jesus, I wish the aliens would fucking beam me up sometimes. Maybe they have better ads where they're from.

Guest's picture

trying too hard..

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