Citur Destination Management: Kayak

Citur. Turning business into pleasure.
Specialist in events, incentives, activities, good moments and happy faces. For more information visit www.citur.pt.

Advertising Agency: Adore Ativism, Lisbon, Portugal
Creative Director: Pedro Pires
Art Director / Illustrator: João Martins
Copywriter: Lúcio Abrunhosa
Photographer: Tiago Brarens
Published: July 2007

7 comments

lamz's picture
lamz
208 pencils

this reminds me of my school days,
all my books, notebooks had two words of the subject the
rest was in sketch form, doodles, and portrait of my class mates..
he he.. I still do that..
I like ; P
logo is nice by da way!

lamz's picture
lamz
208 pencils

this reminds me of my school days,
all my books, notebooks had two words of the subject the
rest was in sketch form, doodles, and portrait of my class mates..
he he.. I still do that..
I like ; P
logo is nice by da way!

lamz's picture
lamz
208 pencils

this reminds me of my school days,
all my books, notebooks had two words of the subject the
rest was in sketch form, doodles, and portrait of my class mates..
he he.. I still do that..
I like ; P
logo is nice by da way!

dima7k's picture
dima7k
29 pencils

I think that's a canoe, actually..

itch's picture
itch
806 pencils

eye-catching from far. this campaign holds a great stopping power .

* it's not how good you are. it's how good you want it to be *

DarkSide's picture
DarkSide
1068 pencils

Sorry to disagree with everyone else, but I have seen the idea of words or letters that became an image before...and the illustration are very ugly. looks like a rough.

Sesame's picture
Sesame

"Looks like a rough"? Uh, Darkside you're missing the point. The illustration is supposed to resemble someone's doodling, most of which are far rougher than these actually.

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