Smoking prevents dementia.
Advertising Agency: Link, Rome, Italy
Creative Director: Hilde Capra
Art Director: Valerio Cicco
Copywriter: Simon Roth
Accounts: Francesca Carpineti, Federico Aggio
Published: May 2010
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9 Comments
Best of 3, by far. The other lines sound somehow awkward (maybe translation problem).
live fast die young!
"Cancer cures smoking" is incomparable.
Brilliant piece.
This makes me want to take up smoking so that I can die young and avoid the horrors of dementia.
totally agree
here too. i think they're doing a good job, but for the wrong client :D
This makes me want to take up smoking so that I will die young and avoid the horror of dementia.
Nice insight. Translation is bad.