Citroën: Monkey

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maximiliano Sanchez Correa, Mariano Duhalde
Art Director: Ramiro Garcia
Copywriter: Alejandro Devoto

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12 comments

Guest's picture
Guest

no touch point, I really cannot catch the mainly point of this ads

wild_fire's picture
wild_fire
91 pencils

o-k....
having nosebleeds from thinking about the concept behind this series....

Peterrr's picture
Peterrr
108 pencils

The worst campaign from this GREAT Agency. It seems a different agency behind...

Guest's picture
Guest

The monkey got my attention. Not the car. Fail!

sweejin's picture
sweejin
7044 pencils

The monkey got my attention. Not the car.

tirthomitro's picture
tirthomitro
2724 pencils

the monkey is more attention grabbing.
anyday!

they showed me a picture & i laughed
dignity has never been photographed

GMD10's picture
GMD10
142 pencils

They obviously have choosen the angle of comparison as in Beauty and the Beast for this campagne.

Great if your subject is that distinctive.

Not so great if it's just a plain standard model known better for its economics. And you enhance that soberness with the use of boring colors.

Zeus's picture
Zeus
912 pencils

por favor

Guest's picture
Guest

esta huea es como el pico.

indo's picture
indo
72 pencils

"Nice photoshop work, i don't the creative

indo's picture
indo
72 pencils

Sorry, i mean I don't understand the creative

Guest's picture
Guest

Come on gang ! Is absurd humor. Take a little trip to
England.

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