Citroën: Meat
Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maximiliano Sanchez Correa, Mariano Duhalde
Art Director: Ramiro Garcia
Copywriter: Alejandro Devoto
37 comments
Euro is as dead as those pieces of meat.
Many people might not now this but the best beef in the world comes from Argentina. So, this ad is trying to be funny with that.
Hé, I didn't say they succeeded.
yeahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
what?
50/50
carryfour/citroen
Wait, where's the beef?
lol!
Boring and agressive idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Oooooohhhhhh - I see. This is just like those ads where there's a half-naked woman in the foreground, and the ad says "The flat screen TV in the background is pretty nice too". Or about 100 other executions of the same idea (please somebody post examples, my head hurts from looking at this). This is stupid, gross/tasteless and unnecessary. I'd sure as h3ll rather look at ANY car than a slab of butchered carcass. At least a half naked man/woman makes me choose between the two. You're not even making the viewer work here. Pathetic. I can't vote lower than one can I?
Much better executed. :p
http://www.txroadrunners.com/images/pics/Funny6/find_the_car.jpg
hu hu hu WAYYYYYYY Better :D
Yup - like that. Thanks!
que mala estas piezas muy muy malas
Mirá si habrás pensado tanto frente a la pantalla esa crítica tan mediocre que te comiste la "S". Arrancá por lo simple, aprendé a escribir.
No se necesita hacer una crítica a fondo de una pieza tan nefasta. La cosa es simple, esta gráfica es una basura.
come on guest! to desacreditate someone based on writing skills is as mediocre as you accuse!
and, in the other way, wich of the people on technical data is you?
coz I feel you are angry, sooo angry
?????????????????????????????????????????????????????????
Felicidades al DC que logró vender esta idea... cuando dejé de ver fijamente la carne, descubrí que un auto estaba ahí.
copia de una publicidad argentina
Great way to show c3 benefits! Naaaaat!
________
www.itonijesve.com
it's really extremely disgusting.i would never get into citreon cars even, while,if this is what they want to get, they are exactly success
ok. I'm staring really, REAlly, REALLY HARD.
oh, wait! i think i see the beef!
The worst campaign from this GREAT Agency. It seems a different agency behind...
i didnt get it. can anyone explane!
It's difficult to guess the meaning of it. But very different and impressive, that's to say, drawing everyone's attention easily!
the image is too attention drawer to be avoided. Impossible to miss. In fact b4 clicking the preview... the message "meat" is speaking louder than "brand"
Totally bad idea !!
these are : Creative Director, Art Director, Copy writer's body thinks who have dead !!
Live with Passion
What you mean "near the car"? What car??? Oh, OK, I see it now...
The "Look, theres a blue one." idea done in a horrible studip way
que coño es esto?????????
well... you know them argentenians like their beef... guess this is one of those cultural things.
sorry guys, don't think you'd see this ad in the U.S.
Esas carnes colgadas tal vez no aporten positivamente a la marca
Disgusting.
The sides of beef are all I see. Fail.
The idea has been done better for lingerie by Saatchi Auckland recently (bet you did not notice the gorilla), and much better for road safety in the UK (Did you notice the moonwalking bear?). Both of those executions worked b/c you genuinely did not see the 'hidden / not hidden' objects at first glance. Here it is all you can see.
Naahhhhhhhh. In INDIA try selling this car with this ad. After a while an ad agency would come up with the same concept and the model C3 would be hung as the beef and some other car makers will sell their wares. The copy would be like "Look carefully, this hung Car has tasted blood" or "A bloodless coup".
RAM KATE
estoy vomitando...bruaaaaaaaaaa...bruaaaaaa!!!!!!!
Ok, that...is gross. It totally makes me not even want to LOOK at the ad, much less want the car. I'm surprised PETA hasn't ripped them a new one.
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.