Citroën: Meat

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maximiliano Sanchez Correa, Mariano Duhalde
Art Director: Ramiro Garcia
Copywriter: Alejandro Devoto

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37 comments

Guest's picture
Guest

Euro is as dead as those pieces of meat.

GMD10's picture
GMD10
142 pencils

Many people might not now this but the best beef in the world comes from Argentina. So, this ad is trying to be funny with that.

Hé, I didn't say they succeeded.

Guest's picture
Guest

yeahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

jorj's picture
jorj
638 pencils

what?

Guest's picture
Guest

50/50
carryfour/citroen

Guest's picture
Guest

Wait, where's the beef?

Guest's picture
Guest

lol!

alexander_bickov's picture
alexander_bickov
3279 pencils

Boring and agressive idea

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Oooooohhhhhh - I see. This is just like those ads where there's a half-naked woman in the foreground, and the ad says "The flat screen TV in the background is pretty nice too". Or about 100 other executions of the same idea (please somebody post examples, my head hurts from looking at this). This is stupid, gross/tasteless and unnecessary. I'd sure as h3ll rather look at ANY car than a slab of butchered carcass. At least a half naked man/woman makes me choose between the two. You're not even making the viewer work here. Pathetic. I can't vote lower than one can I?

Blashyrkh's picture
Blashyrkh
32701 pencils
Guest's picture
Guest

hu hu hu WAYYYYYYY Better :D

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Yup - like that. Thanks!

Guest's picture
Guest

que mala estas piezas muy muy malas

Guest's picture
Guest

Mirá si habrás pensado tanto frente a la pantalla esa crítica tan mediocre que te comiste la "S". Arrancá por lo simple, aprendé a escribir.

Guest's picture
Guest

No se necesita hacer una crítica a fondo de una pieza tan nefasta. La cosa es simple, esta gráfica es una basura.

federo's picture
federo
781 pencils

come on guest! to desacreditate someone based on writing skills is as mediocre as you accuse!

and, in the other way, wich of the people on technical data is you?

coz I feel you are angry, sooo angry

GX's picture
GX
146 pencils

?????????????????????????????????????????????????????????

karova's picture
karova
40 pencils

Felicidades al DC que logró vender esta idea... cuando dejé de ver fijamente la carne, descubrí que un auto estaba ahí.

Guest's picture
Guest

copia de una publicidad argentina

Goblin's picture
Goblin
408 pencils

Great way to show c3 benefits! Naaaaat!

Guest's picture
Guest

it's really extremely disgusting.i would never get into citreon cars even, while,if this is what they want to get, they are exactly success

wild_fire's picture
wild_fire
91 pencils

ok. I'm staring really, REAlly, REALLY HARD.
oh, wait! i think i see the beef!

Peterrr's picture
Peterrr
108 pencils

The worst campaign from this GREAT Agency. It seems a different agency behind...

Guest's picture
Guest

i didnt get it. can anyone explane!

Guest's picture
Guest

It's difficult to guess the meaning of it. But very different and impressive, that's to say, drawing everyone's attention easily!

Guest's picture
Guest

the image is too attention drawer to be avoided. Impossible to miss. In fact b4 clicking the preview... the message "meat" is speaking louder than "brand"

SoCH_TO's picture
SoCH_TO
953 pencils

Totally bad idea !!

these are : Creative Director, Art Director, Copy writer's body thinks who have dead !!

Live with Passion

Arkadiusz's picture
Arkadiusz
509 pencils

What you mean "near the car"? What car??? Oh, OK, I see it now...

Wordnerd's picture
Wordnerd
6662 pencils

The "Look, theres a blue one." idea done in a horrible studip way

Zeus's picture
Zeus
912 pencils

que coño es esto?????????

Guest's picture
Guest

well... you know them argentenians like their beef... guess this is one of those cultural things.

sorry guys, don't think you'd see this ad in the U.S.

bayron1989's picture
bayron1989

Esas carnes colgadas tal vez no aporten positivamente a la marca

Guest's picture
Guest

Disgusting.

A stranger abroad's picture
A stranger abroad
427 pencils

The sides of beef are all I see. Fail.

The idea has been done better for lingerie by Saatchi Auckland recently (bet you did not notice the gorilla), and much better for road safety in the UK (Did you notice the moonwalking bear?). Both of those executions worked b/c you genuinely did not see the 'hidden / not hidden' objects at first glance. Here it is all you can see.

RAM KATE's picture
RAM KATE
765 pencils

Naahhhhhhhh. In INDIA try selling this car with this ad. After a while an ad agency would come up with the same concept and the model C3 would be hung as the beef and some other car makers will sell their wares. The copy would be like "Look carefully, this hung Car has tasted blood" or "A bloodless coup".

RAM KATE

Guest's picture
Guest

estoy vomitando...bruaaaaaaaaaa...bruaaaaaa!!!!!!!

dearabby's picture
dearabby
108 pencils

Ok, that...is gross. It totally makes me not even want to LOOK at the ad, much less want the car. I'm surprised PETA hasn't ripped them a new one.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

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