Against microsleep. Citroën lane assist.
Advertising Agency: Euro RSCG Duesseldorf, Germany
Creative Directors: Florian Meimberg
Art Directors: Florian Meimberg, Jean-Pierre Gregor
Copywriter: Torsten Pollmann
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13 Comments
Cool stuff! Nice. Simple. Excelente!
Great! Simple and smart!
Um...ok. I got what Microsleep means and how Lane Assist helps. But zzzzz?
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
clever
have seen this before for bmw and also for mercedes (clean typography on grey fonds).
not really outstanding. just the classic way how to get on the shortlists.
well, that is at least much more than you will ever achieve in advertising, right?
is a shortlist that bad?
how does it tell the difference between my micro sleep and my cornering
-SCRATCH 'N' SNIFF
or... how does it tell a difference between micro sleep and proper sleep?
and yes... done before...
yaaaaaaaaaawn!
Done before? Really? That must have been CITROËN as well, right? You have a link?
**!BULLSEYE!**
wher is the bull?
ZZZZZZZZZZZZZZZzzzzzzzzzz............. even with micro-whatever.
ZZZZZZZZZZZZZZZzzzzzzzzzz............. even with micro-whatever.